Brazilian marketing consultancy launches an office in London

Professional services firm Cadastra has launched its first European office. The Brazilian marketing and technology consultancy has launched its international presence with a new hub in London.

Founded in 2000, Cadastra is a global performance company, combining business strategy, technology, data and analytics, and media execution. The firm currently touts itself as “the only company in Latin America to offer end-to-end digital transformation services with proprietary methodology” – with five business lines consisting of business strategy; performance and growth; experience management; data analytics; and content creativity.

Previously, the firm only hosted two offices in Brazil – in São Paulo and Porto Alegre – for which it claims to have a “93% client retention rate” – but as it seeks to build on that solid base, Cadastra has announced it is expanding its innovative offering to an international office for the first time. The new locale in London sees it formalise relationships it has nurtured over four years; with Cadastra first working in the UK in 2018, servicing businesses across B2B, B2C and DTC in the FMCG, technology and retail sectors.

Gustavo Bacchin, CEO EMEA at Cadastra, explained, "We found success in other markets by delivering real transformation, strategy and data integration, and business scalability and efficiencies. Cadastra’s breadth and depth of knowledge across digital channels and technology platforms allow us to collaborate with B2B, B2C and DTC brands at different stages of digital maturity."

UK sales acceleration

Citing one of the early successes that helped the firm establish its presence in the UK, Bacchin pointed to a project developed for a British fashion brand. The company had stores throughout the UK, but as demand for digital sales grew, it needed to create new acquisition and retention strategies to improve its eCommerce conversion rates.

Bacchin noted, "We worked on building a strategy to cover all stages of the consumer journey, engaging different audiences at the right time, with the right message, working with various channels and media formats. The consumer journey is sophisticated and complex, we need to bring the strategy to deliver relevancy at all touchpoints."

According to Cadastra, the volume of new users following the project increased 119%, while conversion was up by 15%, and revenue grew 13% month-on-month. Over an extended period the brand saw paid media revenue increase by 60%, and a 111% increase in new users visiting the brand from paid media.

Experience from work like this carried out by the teams across different locations around the globe has given Cadastra access to unique talent and innovations, and helped develop new efficiencies at scale. The firm’s more-than-500 staff will now look to help open up additional revenue opportunities from new audiences and territories, including the US – using the UK as a stepping-stone.