Sam Tomlinson new leader of PwC’s media and entertainment practice

14 March 2022 Consultancy.uk

PwC has appointed Sam Tomlinson as its Media and Entertainment Leader. Tomlinson is promoted to the role having spent two decades with the Big Four firm.

Quentin Cole, Head of Industries at PwC, said, “I’m delighted to welcome Sam as our new Media and Entertainment sector leader. He brings a wealth of experience advising media companies across the country. Sam and his award-winning team will play a key role in helping to solve our clients' issues in an industry that is constantly innovating and evolving.”

Having joined the firm in 1999 as a Trainee, Tomlinson has since spent more than 20 years delivering assurance and advisory services to PwC clients in the media sector.

Sam Tomlinson, Media and Entertainment Leader, PwC UK

As the leader of the firm’s Media and Entertainment practice he will bring a wide range of sector knowledge and experience to clients across the industry.

Tomlinson takes up his new role after what has been a challenging couple of years for the media sector. While some companies were able to adapt to changing consumer behaviour during the pandemic, others will have had time to rethink their strategy.

Tomlinson remarked, “I’m excited to be taking on the role and continuing the great work across PwC in solving our clients’ complex problems with speed, imagination and care… I look forward to helping the media sector thrive as a source of revenue, jobs, information and entertainment for the UK and globally.”

As well as his new role, Tomlinson will continue to lead PwC’s Marketing & Media Assurance team – which he helped set up. The team’s services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics.

In the past two years the team has published a pioneering and multi-award-winning study into programmatic advertising, delivered a report for the Advertising Association on the drivers of UK advertising export success, and won a gold at the British Media Awards for a retail data project across London’s West End.