Kunal Patel joins leadership team of data consultancy 55

Global data advisory firm 55 has appointed Kunal Patel as an Associate Director in its London team. Joining the firm’s UK leadership, Patel brings 20 years of professional services experience to the firm.

Rapid shifts in technology have dramatically changed the way people interact and engage with brands. 55 is a data analysis expert that helps brands leverage BrandTech to engage people better, faster and cheaper. While it has offices in the US, France, Switzerland, China and Singapore, the firm has already enjoyed rapid growth in the UK, as clients invest in data and technology solutions to enable them to improve marketing, advertising and customer experience.

As the firm looks to meet expanding demand, 55 has appointed Kunal Patel as an Associate Director. Having worked for large publishers, agencies, sales houses, start-ups and AdTech vendors, 55 hopes he will bring a rounded and insightful view of the industry to its London office, and will help drive the digital transformation of the company’s growing list of clients.

Commenting on the appointment, Richard Wheaton, Managing Director at 55, said, “There is an increased urgency for our clients to make the most of their first-party data and ensure they increase the effectiveness of digital marketing. Kunal will be a key driver of our missions in these areas, and we are delighted to have him on the team.”

Joins the leadership team at 55’s London office, Patel previously ran his own digital marketing consultancy, working with clients including SoftLabs SpA Italy and Vodafone Group. He will now work across 55’s roster of clients, driving growth in its data-driven marketing, advertising and customer experience consultancy and implementation solutions.

Fifty-five London’s portfolio of clients include brands such as Adidas, Currys, Hilton Hotels and Pandora. The company is also a long-standing Google Global Sales Partner for Google Marketing Platform and Google Cloud Platform.