Fluxx and magneticNorth install new board structure

06 September 2021 Consultancy.uk 2 min. read
More news on

As the professional services firms merge, Fluxx and magneticNorth have installed a new board structure to lead the unified entity. Jenny Burns will become the new Chief Executive Officer, while Lou Cordwell will be Chief Creative Officer, and Richard Poole, is named as Chief Financial Officer.

As an independent innovation company, Fluxx has spent the last 10 years supporting big companies to build internal innovation capability, and develop award-winning products and services at pace. The firm has recently merged with magneticNorth, which was one of the country’s first digital design studios, launched in 2000.

Since the merger earlier in 2021, Fluxx and magneticNorth have worked as a holistic innovation and digital design powerhouse, and have experienced an exponential increase in demand for their combined services, with clients including Mars Wrigley, Bupa and The Big Issue. To better position itself to meet this demand, Fluxx and magneticNorth have opted to transform the combined organisation’s board structure.

Jenny Burns, Lou Cordwell and Richard Poole - Fluxx

At the head of the firm, Fluxx’s current Executive Partner Jenny Burns has been appointed as the new Chief Executive Officer. She brings the best part of three decades of professional services expertise to the role, having headed internal communications at a variety of different businesses. These include Barclays, British Gas, Halifax and Telefonica O2 UK. She has since been a brand leader with RSA and Just Group, before holding the CEO position at Albion – a business transformation advisory firm which merged with Fluxx in 2019.

Speaking on the success of the new hybrid firm, Burns said, “We’re already maximising the opportunities hybrid working presents. We prioritise outcomes over hours and embrace flexibility; reimagining how, where and when work gets done. Creating a thriving work environment, where we support our people and acknowledge the importance of well-being, means we can service our clients at our best, and consistently deliver amazing results. We’re very excited for the next chapter.”

Meanwhile, Lou Cordwell, the Founder of magneticNorth, assumes the role of Chief Creative Officer. Bringing 25 years of professional expertise to the position, Cordwell has held senior roles at a number of professional services firms, including JWT, and AllBright. Since 2020, she has been the Co-Chair of the Greater Manchester Local Enterprise Partnership.

Finally, Richard Poole, Founding Partner of Fluxx, will become the company’s new Chief Financial Officer. Originally a Management Consultant for eight years with Accenture, he spent more than a decade as Strategy Director with digital agency Conchango, as well working as a Business Consulting Director with EMC, and a Chief Digital Officer at Neos Insurance.