Warwick-based data consultancy Comma joins US group Amplifi

Warwick based professional services firm Comma Group has been purchased by an advisory firm from the US. Business and information management consultancy Amplifi has expanded into Europe with the acquisition.

The pandemic has affected all industries, but in particular it has illustrated the importance of digital transformation for the future of business. Organisations now know that effective digital and data transformation strategies are no longer a nice to have but are essential for business sustainability and growth – meaning there is explosive growth in the area of consulting in which Comma Group specialises, and making it an attractive prospect for purchase by Amplifi.

Comma Group Co-Founder Leigh Wells commented, “Organisations need to use data to compete strategically or they will get left behind. Becoming part of Amplifi will allow us to accelerate our global vision and provide our current and future customers with a more comprehensive set of services to address today’s market needs.”

Founded in 2015 by Wells, Sam Gross, Mike Evans and Mike Bonsall, Comma Group aimed to help businesses extract more value from their data by connecting people, data and technology. It has since established a strong reputation across multiple industries, working with enterprise B2B and direct-to-consumer brands in the manufacturing, distribution, apparel, retail, health and beauty, food and beverage sectors.

“This is the first step in Amplifi’s growth-through-acquisition strategy and lays the foundation for our European expansion efforts,” said Corey Mellick, CEO of Amplifi. “Joining forces with Comma Group positions us as one of the largest data consultancies anywhere, and we look forward to working with Comma’s strong management team, who are among the industry’s best thought leaders and data experts.”

While terms of the transaction have not been disclosed, Comma will now become a wholly owned subsidiary of Amplifi, and will operate under the name Comma, part of Amplifi. The acquisition enables both Amplifi and Comma to expand their global reach, strengthen their services and deliver people-centric digital transformation to clients worldwide.

While the news allows Amplifi to expand into Europe for the first time, it also supplies Comma with a lucrative route into the North American consulting market – the largest in the world.

Reflecting on the transaction, Scott Spear, Amplifi Chairman, remarked, “The whole process was done virtually, showing how much two companies can achieve when they think big and align visions. It’s really rewarding to close this transaction, and we are very excited to have Comma under the Amplifi umbrella to create a platform to service the world’s largest companies and deliver the most complex projects.”