Alison Breadon succeeds Paul Norbury at PwC East Midlands

19 October 2020 2 min. read
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PwC has named announced the promotion of its new East Midlands Senior Partner. Ali Breadon takes up the role following 24 years with the Big Four firm, and succeeds Paul Norbury as he joins PwC’s UK private business leadership team.

Midlands region leader and Birmingham senior partner Matthew Hammond commented, "I am delighted Ali has been appointed to this new role, which reflects our commitment to supporting the broader marketplace and our clients to navigate issues affecting businesses and communities, including Brexit and the recovery of local economies post Covid-19.  Ali has extensive experience of managing large higher education, NHS and Government assurance programmes in the Midlands and has successfully led a wide range of advisory work for public sector entities.

Ali Breadon has been with PwC for 24 years, spending much of her career based in the East Midlands, leading the Midlands government and health industries teams across its three offices. She became a Partner in 2015, and as Senior Partner she will now lead a team of more than 300 people.

Alison Breadon, East Midlands Senior Partner, PwC

Remarking on her promotion, Breadon said, "I’m thrilled to have been appointed as senior partner for the East Midlands, a region rich in automotive, manufacturing, retail and consumer sectors and home to many of the region’s thriving private and listed businesses.  I am particularly proud of the work we are doing with our clients during such a challenging time, which continues to have a significant impact on businesses and the economy. We are working hard to support the public sector and our clients by helping them to prepare, respond effectively and change to new ways of working in this evolving landscape."

Breadon succeeds Paul Norbury, who is moving to join PwC’s UK private business leadership team after six years being the firm’s East Midlands Senior Partner. During that spell, Norbury oversaw PwC more than doubled its activity in the East Midlands, now serving over 600 clients. He also helped establish strong links with East Midlands community groups through volunteering initiatives and championed graduate recruitment programmes, including forging strong links with the region’s renowned universities to invest in the next generation of talent and future leaders.

Speaking on the out-going Norbury, Hammond added, "I would like to thank Paul for his energy, enthusiasm, expertise and leadership to the region, he has worked tirelessly to place us at the heart of the East Midlands business community.”