Crimson & Co rebrands globally as Argon & Co

11 September 2020 2 min. read
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UK-headquartered consultancy Crimson & Co has rebranded to Argon & Co, following its joining with Argon Consulting two years ago. The combined firm will now look to make use of its recently secured private equity backing, with ambitious plans apparently in the pipeline.

Argon Consulting and Crimson & Co were already two established consulting firms in the operations and supply chain space before they decided to merge in 2018. The combined group, headquartered in London and Paris, began with more than 230 consultants in six offices across the world, taking on the name Argon & Co in the firm’s French wing.

Two years later, Crimson & Co is aligning with the firm’s French branding, taking on the Argon & Co identity as the firm looks to unify its global organisation. According to a release from the company, the common brand name reinforces that it is one company with the same standards, approach to client care and passion for making a real difference.

Crimson & Co rebrands globally as Argon & Co

Commenting on the news, Richard Powell, co-founder of Crimson & Co and now Managing Partner of Argon & Co UK, commented, “This is an exciting milestone for the business. Founded on a common vision, consistent values and a client-focused philosophy, the merger was hugely successful. We work seamlessly as a Group and this final step in the creation of our new brand reinforces our position in the market, allowing us to invest in innovative new services and capabilities to support our clients even further.”

The London firm’s rebrand coincides with the changing of all global Crimson & Co offices, including locales in Abu Dhabi, Atlanta, Melbourne, Mumbai and Singapore.

It comes after Argon & Co secured a major capital injection from French private equity firm Ardian, in order to support its development and growth. The unified Argon & Co brand will now kick on with ambitious plans to expand its services to clients and open more offices around the world.

“This is a brand which reflects the consistency of our values across the business and consolidates our strong position in the operations consultancy market. Uniting Argon Consulting and Crimson & Co into one brand, Argon & Co, brings together our best practice knowledge and reinforces our expanding global presence,” stated Yvan Salamon, President of Argon & Co.