Ian Humphris and Rachel Deacon launch Nokamo Consulting

20 February 2020 Consultancy.uk 3 min. read
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Following careers of more than 25 years in the creative consulting  space, Ian Humphris and Rachel Deacon have launched Nokamo Consulting. The marketing advisory firm will initially target SME clients with an aggressive growth target in technology, law, financial services, professional services, wealth management and concierge services.

Digital advertising continues to grow rapidly, accounting for nearly half of US and UK ad spend in 2018, with share forecast to rise to 58% by 2021. This growth has been driven in part by the growth in online consumption of entertainment and information and the shift to digital retail.

In a bid to meet the rapidly evolving marketing needs of clients, two industry experts have established a new consulting firm. Nokamo Consulting targets businesses in the B2B SME market, who have an aggressive growth target and in turn need to rapidly change their marketing to succeed. The firm claims it will be able to boost client’s growth exponentially, in some cases up to 150% ahead of the market. The firm already has offices in Birmingham and London, while launch clients include SME businesses in technology, law, professional coaching, wealth management and concierge services.

Ian Humphris and Rachel Deacon launch Nokamo Consulting - Nokamo Consulting

The marketing consultancy has been co-founded by LIFE Agency founder Ian Humphris and former Managing Director Rachel Deacon. The pair have been involved in the marketing industry for the best part of three decades, working as client leaders and agency heads for more than 25 years, developing and deploying work in markets at home and abroad.

Humphris, who is now Nokamo’s Chief Executive Office, established LIFE Agency in 2007 before selling it to Communisis for £23 million in 2014. Deacon, who takes on the role of Chief Operations Officer at Nakomo, held roles with Carlson Marketing, The Coca-Cola Company and RGD Communications before her eight years with LIFE.

Humphris said, “Nokamo is about building businesses and brands that actively discriminate themselves. We want to unhide our clients, setting them apart from the commoditised norm we see today, that suffocates fast growth for many brands. Our job is to create transformative propositions that haven’t been done before; pushing our clients’ businesses into “splendid isolation” to exploit the inequality of difference, while surfacing them from the swamp of samey-ness.”

In a bid to escape that “samey-ness” in its own right, one of the things that will differentiate Nokamo from its competitors is that the firm will be selective of its clients. According to Humphris, Nokamo will only “work with right-minded souls,” looking to grow fast and disrupt the “status-quo” of market incumbents. As a result, he concluded that clients should be “prepared for introspection and being vulnerable; for sacrifice and true leadership. Working together we’ll create a monopoly using lateral thinking and craft.”