PwC internet strategy expert joins Brave Bison

Miriam Mulcahy has joined social video firm Brave Bison as a member of its board. Mulcahy brings 25 years of media experience to the role, having formerly been a Principal Consulant at PwC earlier in her career.

Brave Bison is the largest multi-platform video network outside of North America, boasting a multi-channel network on YouTube and other hosting sites, consisting of more than 2210 channels. The firm ultimately offers services to brands, creators and platforms which help create, distribute and monetise video content to drum up business in the digital world.

Recent work has included a content strategy implemented for oil-giant Shell, and partnering Hyundai with social media influencer Sam Kolder. Other client relationships have seen the firm work in India for Clean & Clear, and encourage Football Manager gaming activation via Slash Football.

As the firm looks to further boost its offering in the increasingly competitive new media marketing space, Brave Bison has hired Miriam Mulcahy as a member of its board. Mulcahy has just returned from a two year stay as an advisor in Tokyo, taking the position of Non-executive Director with immediate effect, bringing 25 years of media experience to the role.

Having spent almost two years as Lead Media Consultant with the Henley Centre, Mulcahy joined PwC in 1997. She became Principal Consultant for Media and Telecom with the firm and co-founded the Big Four firm’s Internet Strategy Group before exiting in 2000 to found her own independent consultancy. In the 17 years since, Miriam Mulcahy Consulting’s clients have included the BBC, Haymarket Media Group, Racing Post and Bauer Media Group radio and consumer Magazines, and she has advised on strategy and change projects and channel strategies involving resource optimisation and restructuring.

Chair Robin Miller said of the news, "Miriam has deep insight and experience in this rapidly changing industry in our core areas of operation, being the UK and [Asia Pacific] regions. She will bring valuable strategic input to the executive team in building our business. She comes highly recommended by a number of industry leaders."