Impetus Automotive rebrands after MSX International sale

21 August 2019 2 min. read

British-origin consultancy Impetus Automotive has changed its name following its 2018 acquisition by Detroit headquartered MSX International. The specialist automotive advisory firm will now operate under its operator's name, and will receive a new website, literature and corporate collateral as part of the move.

Founded in 2001, Impetus Automotive is a specialist consultancy acting across cars, motorbikes, agricultural and construction and heavy goods vehicle sectors. The firm works to help clients tackle the complex challenges of their industry through tailored solutions. The firm’s 400-strong team works to deliver unique insights assisting with warranty audits, claims handling, logistics, parts pricing strategies and other matters. The UK company experienced rapid international growth in recent years, opening offices in Germany, Japan and China, and attracting the attention of potential buyers in the process.

In October 2018, the consultancy was purchased by MSX International (MSXI), which has been on an acquisition drive since it was itself acquired by Bain Capital Private Equity in 2017. MSXI is a business process outsourcing company with almost 7,000 employees providing technology-based services in more than 80 countries. Together with the Sewells Group, a wholly-owned subsidiary, MSXI is the world’s largest provider of retail solutions to automotive original equipment manufacturers (OEMs) and their dealers.

Impetus Automotive rebrands after MSX International sale

Now, as MSXI looks to better incorporate its bolted-on firms into its broader make-up, it has announced that Impetus Automotive will rebrand. The UK consultancy will now operate under the MSXI brand, a move which its parent firm hopes will allow Impetus Automotive to expand its global clientele, as well as allowing the broader company to benefit from technologies the group developed.

The new name and overall rebranding will be accompanied by the launch of new marketing material and corporate collateral for what was previously known as Impetus Automotive. Alongside this, a new website will be accessible by the end of 2019.

Impetus Automotive Operations Director, Paul Dyer, said, “Rebranding to MSX International and serving our UK customer base under this global brand name is a significant milestone in our company’s history. Following a successful period of 10 months post-acquisition activity aimed at proving to our customers that our commitment to offering exceptional services has become stronger than ever, it is exciting to announce to them that we are now MSX International.”