We Are 4C partners with FinancialForce for PSA provision

16 August 2019 Consultancy.uk 3 min. read
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Europe’s Largest Salesforce Platinum Partner has partnered with professional services automation expert FinancialForce as its internal ERP platform. We Are 4C will leverage FinancialForce to support its more than 300 consultants and staff.

Across the industrial spectrum, technology is disrupting business and operating models. While consultancies are often called upon to help organisations harness the power of the latest tech developments, the same trend is also changing the playing field in their own backyard. One of the key areas of this consulting industry renaissance is professional services automation (PSA) technology.

From front-end aspects such as business development, to project management and delivery, to back-end processes that facilitate the operations, adopting systems and tools to better manage front office activities such as project management and resource utilisation gives consulting firms the insight they need to prosper. PSA technology is also helping advisory companies fight back against squeezed margins – another major challenge in today's consulting sector. Pinpointing where consultants are being utilised and then assigning them to projects that generate the best revenue could help firms improve their profitability.

4C Associates partners with FinancialForce for PSA provision

As the role of PSA systems becomes increasingly integral for the prosperity of consulting firms, then, We Are 4C has announced a new partnership with FinancialForce, across the EMEA region. Founded in 2009 and headquartered in San Francisco, FinancialForce is one of the industry’s leading providers of PSA systems, and bills itself as the ‘only customer-centric ERP’ thanks to its delivery via the business cloud platform of Salesforce.

Johan Van Genechten, We Are 4C CEO, said of the move, “4C is delighted to integrate with FinancialForce not only as a strategic partner, but also a customer. Strategically, 4C’s customer-centric strategy dovetails perfectly with that of FinancialForce, and technologically, there is no better Financial Management and Professional Services Automation solution for businesses that want to scale revenue rapidly, but not headcount.”

We Are 4C is Europe’s largest independent Salesforce Platinum Partner, holding over 700 Salesforce certifications, so the two firms are already well-aligned when it comes to their innovative delivery systems. The 4C Referral and Delivery Partnership will internally see 4C use FinancialForce to replace disparate, home-grown ERP systems onto one platform, further enabling We Are 4C to scale as rapidly as the clients it supports. FinancialForce will meanwhile aid We Are 4C with its more than 300 consultants and staff amid the ever more competitive landscape of digital consulting. 

FinancialForce will also help with the management of We Are 4C’s fast-paced growth. In addition, FinancialForce has also been chosen by 4C as its internal Enterprise Resource Planning platform for Financial Management and Professional Services Automation solutions. 

Jeff Edwards, Vice president, Global Channels at FinancialForce, remarked, “4C are an incredibly exciting partner and customer. They are as passionate as FinancialForce about identifying client challenges and forging long-term, successful relationships with them. We greatly look forward to a collaboration that will unlock companies’ commercial value, and achieve business transformation in the customer age.”