RSM International member firms to rebrand as RSM

12 June 2015 Consultancy.uk

RSM International, the world’s seventh largest audit, tax and consulting network, has announced that it will later this year harmonise the brand name of all its member firms worldwide. With the move, the network aims at growing its brand recognition and accelerating growth.

With a revenue of $4.4 billion, up 18% vis a vis the previous year, RSM International is the world’s seventh largest network of audit, tax and consulting firms. The network however operates with several brand names in different locations, in the most cases testimony to the heritage of its local member firms. For example, McGladrey serves as RSM International’s member firm in the US, in the UK Baker Tilly represents the network, while in Lebanon the firm operates as RSM Gebran & Partners.

RSM - Global Brand

In 2014, in the year it celebrated its 50th anniversary, RSM’s global management team commissioned an independent research firm to conduct extensive study of member firms, clients and prospects internationally. The research confirmed among others that a unified brand would add value, in the light of the similarities between member firms and the growing globalisation of business and society. “We see huge opportunity for the development of our client offering and cross-border growth through moving to RSM as our one global brand,” comments Jean Stephens, CEO of RSM International.

The network has therefore decided to, per 26 October 2015, have all RSM member adopt RSM as a unified global name. For some members the harmonisation will mean a significant change, while for other the impact will be minor as they already go to market as RSM in their country.

Jean Stephens, CEO of RSM International

In parallel with the harmonisation, RSM International has also unveiled a new logo. “The grey of the logo signifies a relationship based on a solid reliable foundation, the green a positive, ideas-driven, responsive approach and the blue symbolises forward movement and the attainment of future goals. The logo reinforces the global network’s dedication to helping clients feel understood and empowered to move forward with confidence”, says Andy Bosman, chairman of RSM International’s global marketing and communications committee.

“I am very excited about the opportunities this next chapter in our history will bring to our member firms and their people, and of course, to our clients across the world”, concludes Jean Stephens.

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Fast growing consultancy Step5 rebrands for next growth phase

18 January 2019 Consultancy.uk

Innovative transformation consultancy Step5 has completed a rebranding of its corporate identity as it looks to push forward with rapid growth into a fifth successive year. CEO Howard Dickel told Consultancy.uk why the change in image is so important, and how the consultancy as a whole has grown in recent years.

Step5 was established in 2010 by co-founders Clive Fenton (current Chairman) and Jim Berrisford (incumbent COO). In 2014, the firm’s present CEO Howard Dickel joined, a year before Step5 hit £1 million in turnover. Building on that, for the past four years Step5 has enjoyed growth of more than 30%, and now boasts more than £1 billion in programme budgets managed and an expanding team of over 60 consultants.

Dickel took up the top job at the company last year, and is now keen to kick on from the firm’s recent success, particularly after Step5’s recent rebranding. The new brand identity was developed with creative agency gt&i, and aims to capture the essence of the business today. Step5’s CEO believes this essence is “quietly confident, with an inner strength”, thanks to a diversity of unique skills among the firm’s talent, enabling Step5 teams to constantly innovate and surprise clients. According to Dickel, the rebrand marks the next stage in the company’s development, supporting Step5’s aim to compete on a world stage.

Fast growing consultancy Step5 rebrands for next growth phaseExplaining the firm’s new identity further, Dickel told Consultancy.uk, “High value, high cost strategic consultancy provides insight but leaves the challenge of implementation.  Step5’s strength lies in bridging the gap.  We work closely with our clients to develop and deliver complex business transformation projects and get failing projects back on track.  In the words of our new strapline: Together we can.”

Step5 is one of the UK’s fastest growing business transformation consultancies, and as with many new competitors in the professional services sector, aims to offer clients an alternative to the Big Four. As is the case with other firms looking to do this, Step5 differentiates itself from the quartet’s ‘impersonal’ approach by working to develop a trusted partner relationship with clients and drive change from within companies.

Long-term ambitions

In order to tackle this challenge, Step5 remains on the look-out for forward-thinking individuals, whether already working in the sector or looking for something new. In the long term, its ambition is to grow within the private sector, and in particular the FTSE 250 companies, and to reach its target of £20 million in turnover by 2020.

Among clients already tapping into Step5’s services are the Ministry of Defence, BAE Systems, Barclays, Experian, Serco and Sopra Steria, among others. As well as building a reputation in the private sector, Step5 consultants have worked on some of the UK’s most challenging public and private sector initiatives – including the £1 billion recovery of the spine programme for the NHS and management and delivery of all telecommunications for the London 2012 Olympics.

Step5

According to Dickel, recent engagements are particularly encouraging for the firm moving forward. Lately, the firm supported a leading bank’s move into the £32 billion UK motor finance market, and worked to deliver a complex organisational transformation programme for the world’s leading information services company to better support its strategic goals and deliver savings across all services.

Dickel added, “We also transformed an internal IT function for a European leader in digital transformation, including people, process, operating model and market positioning. This has provided them with a robust, industry best practice function that delivered savings across the company and increased the internal IT capability from an Application, Infrastructure and Management perspective.”

Reflecting once more on the rebrand, he concluded, “Step5 offers clients an alternative to the Big Four consultancies – and it is recognised by its clients as the people who make complex business transformation projects happen... Step5 has grown and developed over the years. The company has come a long way and now it’s time to transform itself to reflect that.”