Marketing consultancy Digital Decisions hires Peter Hanford

Commercial services expert Peter Hanford has joined Digital Decisions, a digital marketing consultancy that helps brands professionalise their marketing endeavours. The former Revenue Director of Infectious Media has joined the firm ahead of its US launch in 2020.

Founded in the Netherlands in 2017, Digital Decisions is a management consultancy with rapid expansion at the top of its agenda. The Utrecht-headquartered firm recently expanded into its first international office in the UK, and with plans in the pipeline to grow into the US in January 2020, Digital Decisions is determined to find its feet quickly in London.

To that end, Digital Decisions has installed Peter Hanford as its new Chief Commercial Officer, based out of its office in the UK capital. Digital Decisions primarily works with multinational brands in the FMCG, F&B, Electronics and Automotive sectors, and with more than a decade’s experience in commercial marketing, Hanford seems the ideal fit for the firm. His new role will see him responsible for driving international growth.

Hanford joins from programmatic agency Infectious Media, where he worked for seven years with brands such as Vodafone, Expedia, Adidas and Uber. He most recently served as Revenue Director, on the back of four years as the company’s Head of Sales. Prior to this, Hanford spent three years with marketing firm Lockerroom, where he was latterly a Commercial Director. He holds a degree in Economics & Marketing, which he obtained from the University of the West of England.

Commenting via his LinkedIn, Hanford said, “After an amazing 7 years at Infectious Media I'm now really excited to be joining Ruben Schreurs and Lars Noordewier at Digital Decisions, as Chief Commercial Officer to drive the international growth of the business.”

Ruben Schreurs, CEO Digital Decisions, meanwhile remarked, “We believe it’s time for brands to reclaim control and ownership of digital marketing. It’s time to replace complexity with simplicity. Peter completes our executive board, and will be responsible for our global commercial performance. Our clients are encouraging us to grow our global footprint, and we are delighted that Peter is joining us on this journey."

Lars Noordewier, COO at Digital Decisions, added, “Eager to start working with Peter Hanford. Great to have him on the team!” Noordewier joined the firm himself some 10 month ago from Capgemini. He previously also worked for Deloitte.