US change management consultancy opens office in London

One year after UK consultancy Thought Provoking Consulting invested in American change management firm Change 4 Growth, it has opened its first international office in the UK. Change 4 Growth’s new London locale will see the company look to supply organisational transformation solutions crafted over the last several years in the US to British clients.

Specialising in transformational change, American retail boutique consultancy Change 4 Growth (C4G) offers an expansive range of services. This includes organisational change management, culture alignment and engagement, leadership development, training and e-learning and recruitment of staff support. Well-known retail brands such as Abercrombie & Fitch, American Eagle, Chico’s, Eddie Bauer and Ann Taylor are already among C4G’s clients, but since receiving investment from Thought Provoking Consulting in early 2018, the company has been keen to pursue expansion of its own.

Speaking at the time of the deal, Beth Thomas, CEO of C4G, commented, "I’m so excited to be working with Thought Provoking Consulting... The move will allow us to tap into a breadth of retail expertise and help our clients find solutions that are critical in this age in areas such as pricing, promotions, planning, product development and supply chain."

In 2019, this has seen the Ohio-headquartered consultancy announce the opening of its first international office in London. Led by UK native and Managing Director, David Lucas, the base in Britain’s capital will bring the firm’s holistic service to clients in Europe looking deal with change at every level within their organisations.

Commenting via his LinkedIn profile, Lucas said, “At a time of huge technological upheaval, the importance of organisational and cultural change, married with operational speed and agility, has never been greater. Achieving that balance between people, process and technology for the digital era is the burning platform for most organisations…The C4G team… offers a spectrum of change and re-alignment capabilities and can bring proven approaches, methodologies and solutions to support the UK market.”

In the US, C4G has been able to tap into the fact that disengagement and unhappiness at work have become an epidemic across multiple sectors, resulting in poor business performance and bottom line results. With the UK’s high streets currently faltering due to an influx of e-commerce competition, Brexit pressures, and stagnating real wages, C4G will likely also find fertile ground for its retail-focused transformation services on both sides of the Atlantic.

Remarking on the firm’s arrival ‘across the pond’, Thomas concluded, “Many of our clients are global organisations who have facilities and employees around the world, and as an avid admirer of Britain’s innovative retail community, it has long been my intention to open a C4G office in the UK… With David Lucas, who brings a proven track record of transformational change at the helm and our sister company, Thought Provoking Consulting… we’re more excited than ever to explore the synergies to be discovered in having a UK powerhouse to support not only the retail sector but all industries.”