Trio of appointments bolster Glasgow consultancy Perceptive Communicators

Scottish communications consultancy Perceptive Communicators has drafted in the talents of three new advisors, as the firm looks to bolster its Glasgow office. Matthew Williams, Aelred Nicholas and Kate McMahon have brought almost 50 years of combined experience to the PR consulting outfit.

Founded in 2006, Perceptive Communicators is a consultancy which works with organisations and individuals to help them communicate more effectively to achieve better results. The firm’s team of specialists provide marketing, social media, communications, public affairs and PR advice. Clients include technology firms such as Cisco and Vodafone; construction firms like City Legacy, the consortium which built the Athletes'​ Village for the Commonwealth Games; life-sciences groups including Bio-City Scotland; and professional services firms like PwC, among others.

As businesses discover the increasing importance of a well-maintained public image, Perceptive Communicators has made three appointments to meet with increasing demand. The Glasgow-headquartered company – which also operates across the UK as a whole – has appointed two public relations practitioners and an accountant in key roles to drive growth and new client wins in its specialist sectors.

Matthew Williams, joins as PR and Social Media Manager, arriving at Perceptive Communicators with 11 years of communications and marketing experience to his name, from roles in various sectors. Most recently, this saw him spend three years with global charity Comic Relief, working as Communications Manager, Nations and Regions. Prior to this, he spent another three years with the organising committee for the Glasgow 2014 Commonwealth Games. Williams holds a Bachelor’s Degree in Leisure Marketing from Bournemouth University.

Aelred Nicholas, meanwhile arrives at the firm with a CV containing over 13 years’ experience across the public and private sector. Among her previous roles, Nicholas became the youngest member of the Loch Lomond Steamship Company’s board when she was appointed as a Director by the charity in 2013. Like Williams, Nicholas has also taken up the position of PR and Social Media Manager.

Kate McMahon, an accountant with 25 years’ experience in chartered accountancy practices has also joined Perceptive Communicators. A chartered accountant, most recently McMahon worked as an Accountant at Glasgow-based firm John M Taylor. She will now work as Finance and Administration Manager at Perceptive Communicators.

Matthew Williams commented on his new challenge, “The vast experience across the team is a real strong point, and I’m learning so much already from my colleagues, it’s been a fantastic start and the recent ‘Property Team of the Year’ award goes to show that our work doesn’t go unnoticed.”

Aelred Nicholas meanwhile remarked, “I’m delighted to be part of such a great team and feel inspired by what the business has achieved. I’m enjoying working with a range of different clients and contributing to their business growth. Having such a supportive team of colleagues is an added bonus.

Kate McMahon added, “It’s a privilege to be part of such a dynamic team. Their commitment, passion and experience is very inspiring. I’m excited about taking on new challenges and helping in building the business further.”

Perceptive Communicators recently picked up Property Team of the Year at the Herald Property Awards and Managing Director Julie McLachlan was awarded Business Women of the Year (under 50 employees) at the Scottish Women’s Awards last month. According to McLachlan, the growth of the team is not set to end yet, either, as due to increased business growth the company is currently recruiting for another PR & Social Media Manager to join the team.

McLachlan concluded, “Perceptive is continuing to grow and this success is testament to our team of experts and our specialist knowledge in our key sectors."