Care.com boosts loyalty members with IBM Commerce

24 July 2015 Consultancy.uk

Online healthcare marketplace Care.com has decided to strengthen the loyalty and engagement of its members by deploying IBM Commerce’s Silverpop tool to automate the personalised email communications with its 14 million users.

Care.com is an online destination for finding and managing family care, launched in 2007 with the goal to “provide families with as many options as possible so everyone can find the care that best fits their unique needs.” The online healthcare marketplace has more than 14 million users in 16 countries.

To increase the loyalty and engagement of its members via email marketing communications, Care.com has decided to work with IBM Commerce, using its Silverpop tool to automate marketing interactions that are personalised and relevant to each individual. The marketing team of Care.com will employ a variety of Silverpop’s behaviour-based automated programmes, including personalised welcome emails, emails following an abandoned cart on the website, and a reactivation stream with personalised “We Miss You” emails. In addition, the team uses surveys to keep a pulse on customer satisfaction, to better tailor their marketing efforts.

Care.com boosts loyalty members with IBM Commerce

Commenting on the contract, Samantha White, Associate Marketing Manager at Care.com, says: “Providing an engaging experience that drives customer loyalty is a top priority for our marketing team. With Silverpop, we can better engage with users throughout their journey, while also providing our marketing team with deeper insights into each customer touch point. Moving forward, we plan to implement additional automated campaigns that use more behaviour-driven content and personalisation to further improve customer loyalty.”

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Grey Consulting and Makerversity announce strategic partnership

05 April 2019 Consultancy.uk

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”