IBM & WSI partner to deliver advanced weather insights

24 April 2015

IT-giant IBM and weather analyst The Weather Company, through its B2B division WSI, have decided to join hands to bring advanced weather insights to businesses by combining IBM’s cloud computing, industry consulting and analytics with WSI’s weather data and forecasts.

WSI is the professional division of The Weather Company* and provides weather-driven business solutions, enabling enterprises to make better decisions using the most accurate and precise weather data available. The division served businesses in a wide array of sectors, including in the aviation, energy, insurance, and media markets, as well as federal and state government agencies. 

Using weather to boost performance
According to IBM and The Weather Company, weather can be seen as the single largest external swing factor in business performance. In order to provide businesses with “a deeper understanding of the connections between weather and business outcomes”, the two companies agreed to partner up. Through a better understanding, by combining weather data with traditional business data and rich data from an unprecedented number of Internet of Things (IoT) enabled systems and devices, businesses will be able to improve operational performance and decision-making, possibly saving billions.

The two companies agreed on a four year partnership during which IBM will invest $3 billion in an IoT unit to develop a portfolio of cloud services, software and related intellectual property. The Weather Company will shift its weather data services platform to the IBM Cloud, integrate its data with IBM analytics and cloud services, and build on IBM’s open platform to advance IoT solutions.

The new services to be delivered to businesses are:

  • Watson analytics for weather: IBM and WSI will enable easy integration of historical and real-time weather data in business operations and decision making with IBM analytics platforms such as Watson Analytics.
  • Cloud and mobile app developer tools: Entrepreneurs and software developers will be able to build mobile and web apps that take advantage of WSI data combined with data from operational systems, connected devices and sensors using analytics through IBM’s cloud application development platform.
  • Business and operational weather expertise: IBM consultants will be trained to combine WSI data with other sources to more effectively interpret industry pain points, providing clients new insights to solve business problems.

IBM and WSI - Weather insights

Commenting on the partnership, David Kenny, Chairman and CEO of The Weather Company, says: “This deal combines the capabilities of the world’s largest and most advanced commercial weather company with the leader in big data and analytics. Together, we’ll help businesses and governments transform their decisions and operations around weather fluctuation at a scale that hasn’t been possible until now.”

Bob Picciano, Senior Vice President of IBM Analytics, adds: “There’s an opportunity to inform all business operations and decision-making with real-time actionable insight delivered securely via the cloud and extracted from all this data collected from sensors all over the planet. The Weather Company and IBM partnership can be a catalyst to making critical business systems even smarter.”

* The Weather Company is a company which focuses entirely on the weather, delivering billions of forecasts per day around the world, through a media portfolio, including The Weather Channel,, WSI and Weather Underground.


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Grey Consulting and Makerversity announce strategic partnership

05 April 2019

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”