EY appoints Eleanor Macdonald a Director in Birmingham office

11 June 2018 Authored by Consultancy.uk

The Birmingham office of EY has attained a new Director from Big Four competitor Deloitte. Eleanor Macdonald joins the firm as a Director in the Tax Transformation and Technology team, where she will assist clients with the increasing demands around transparency and disclosure from the public, governments and digital tax administrations.

Amid numerous global reforms in taxation, including possible changes to import taxes relating to Brexit, and the controversial US Tax Bill, businesses around the world are keen to adapt quickly to the rapidly shifting landscape. As a result, tax consultants are preparing for a boost to business in 2018, as clients seek their advice on how best to interact with new tax rules.

This has seen global professional services giant EY among the entities preparing for a period of heightened demand, with hires in its tax practice on both international and local levels. Earlier in 2018, the Big Four firm EY appointed Kate Barton as its new Global Tax Leader, effective from the start of July 2018. Now the firm has announced a new addition to one of its regional offices too, bolstering its tax transformation capacity with the arrival of former Deloitte manager Eleanor Macdonald.

Eleanor Macdonald, Director in Tax Technology and Transformation - EY Birmingham

The new Director in Tax Technology and Transformation spent over a decade at Deloitte, rising to the rank of Senior Manager in Tax Management Consulting, before Macdonald opted to move to the Birmingham office of its Big Four rival in 2018. She brings with her 12 years of experience within the tax technology sector, which she will leverage at EY to help companies take advantage of the latest technology developments and transform their tax procedures, while meeting the increasing demands around transparency and disclosure from the public, governments and digital tax administrations in the process.

Macdonald said of her new role, "Now is a really exciting time in tax technology. Rapid advances in technologies such as artificial intelligence, combined with increasing volumes of data and falling technology costs are radically transforming the world of business, making the benefits of automation and analytics far more accessible. I’m looking forward to leading my team in helping to bring these digital tax transformation opportunities to our clients across the Midlands."

Linda Marston-Weston, Head of Tax at EY in the Midlands, added, "I’m delighted to welcome Eleanor into this role as we continue to grow our team and focus our support in the regional mid-market. Eleanor will play a pivotal role in the ongoing growth of our Midlands tax practice as we continue to recruit and expand our digital tax offering in line with client demand."

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