EY appoints Eleanor Macdonald a Director in Birmingham office

11 June 2018 Consultancy.uk

The Birmingham office of EY has attained a new Director from Big Four competitor Deloitte. Eleanor Macdonald joins the firm as a Director in the Tax Transformation and Technology team, where she will assist clients with the increasing demands around transparency and disclosure from the public, governments and digital tax administrations.

Amid numerous global reforms in taxation, including possible changes to import taxes relating to Brexit, and the controversial US Tax Bill, businesses around the world are keen to adapt quickly to the rapidly shifting landscape. As a result, tax consultants are preparing for a boost to business in 2018, as clients seek their advice on how best to interact with new tax rules.

This has seen global professional services giant EY among the entities preparing for a period of heightened demand, with hires in its tax practice on both international and local levels. Earlier in 2018, the Big Four firm EY appointed Kate Barton as its new Global Tax Leader, effective from the start of July 2018. Now the firm has announced a new addition to one of its regional offices too, bolstering its tax transformation capacity with the arrival of former Deloitte manager Eleanor Macdonald.

Eleanor Macdonald, Director in Tax Technology and Transformation - EY Birmingham

The new Director in Tax Technology and Transformation spent over a decade at Deloitte, rising to the rank of Senior Manager in Tax Management Consulting, before Macdonald opted to move to the Birmingham office of its Big Four rival in 2018. She brings with her 12 years of experience within the tax technology sector, which she will leverage at EY to help companies take advantage of the latest technology developments and transform their tax procedures, while meeting the increasing demands around transparency and disclosure from the public, governments and digital tax administrations in the process.

Macdonald said of her new role, "Now is a really exciting time in tax technology. Rapid advances in technologies such as artificial intelligence, combined with increasing volumes of data and falling technology costs are radically transforming the world of business, making the benefits of automation and analytics far more accessible. I’m looking forward to leading my team in helping to bring these digital tax transformation opportunities to our clients across the Midlands."

Linda Marston-Weston, Head of Tax at EY in the Midlands, added, "I’m delighted to welcome Eleanor into this role as we continue to grow our team and focus our support in the regional mid-market. Eleanor will play a pivotal role in the ongoing growth of our Midlands tax practice as we continue to recruit and expand our digital tax offering in line with client demand."


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Accenture's Rothco installs new Executive Creative Director

24 April 2019 Consultancy.uk

Jen Speirs is set to take over from Alan Kelly as the Executive Creative Director of Accenture Interactive-owned agency Rothco. Speirs arrives as Kelly takes up the role of Chief Creative Officer at the firm.

Rothco is a full-service creative agency based in Dublin. Founded in 1995, the firm contains more than 150 strategic, creative, technology, design, project management and production professionals located in Ireland’s capital city. The agency strategically plans, designs and produces powerful communications campaigns across Europe for numerous iconic brands, including Tesco, Heineken and Lyons. Internationally recognised for its prowess in the sector, Rothco notably found success at the Cannes Lions awards in both 2015 and 2016.

Such success inevitably drew the eye of Accenture during its extended spending spree to strengthen its digital design and advertising offerings, housed under the Accenture Interactive moniker. A year after purchasing Rothco, Accenture Interactive has since continued this push into the advertising space, acquiring New York and London-based agency Droga5 earlier this month, and adding illustrious clients such as HBO, Amazon and The New York Times to its roster of clients. Despite its purchase, Rothco has also been undergoing its own period of change, however.

With the news that long-term incumbent Alan Kelly had won a promotion from his position as Executive Creative Director (ECD), the agency commenced a hunt for his replacement. Kelly joined Rothco nine years ago as a Copywriter, and has now worked his way up to the role of Chief Creative Officer. Assuming that office, he will pass on his previous role to Jen Speirs, who exits BMF Australia, relocating half way around the world to fill the vacancy.

Accenture's Rothco installs new Executive Creative Director

Speirs was appointed BMF’s Deputy Executive Creative Director in March 2018, having joined BMF as a creative director in 2016 from her previous role at Foxtel, where she was a Freelance Creative Director. Following her arrival at BMF, she worked across brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency, while her work has picked up awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia. Speirs also worked at DDB Sydney as Creative Director for six years, with clients such as Telstra, Lipton and Johnson & Johnson.

Commenting on her new challenge, Speirs said, "When I look at a lot of Rothco's work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft… So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”

Remarking on Speirs’ arrival, Kelly added, "I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores. Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin's weather is pretty much the same as Sydney's – hopefully, she hasn't fact-checked this yet."

Related: Accenture's push into the creative sector is an identity crisis.