PwC bolsters digital transformation consulting offering with Tom Adams

23 May 2018

PwC has continued to bolster its end-to-end digital transformation offering, hiring a new Experience Centre Leader for its UK operations. Tom Adams will work to strengthen and grow PwC’s Experience Centre, which works to combine design capabilities with the Big Four firm’s consulting services, as clients look to overhaul their operations and offerings amid digital disruption.

In 2014, PwC launched what was then a new service line, in the hopes of purchasing a foothold in a lucrative market which consulting firms had made little headway in. PwC rolled out its own digital services line, employing creative directors, strategists, designers and engineers, and the firm forged digital design teams in 31 countries, serving more than 200 clients globally, generating a revenue of $750 million in revenues after just one year.

As the rest of the consulting industry has similarly forced its way into the digital design and marketing industry by way of extensive acquisition campaigns, and organic growth, PwC has continued to bolster its own services in the sector. Most recently, this has seen the Big Four firm hire Tom Adams to lead PwC’s UK Experience Centre, as it expands its consulting wing to better assist clients with their digital transformation ambitions.

Tom Adams, Experience Centre Leader - PwC

Adams’ appointment follows that of Roger Gagnon earlier in 2018, which saw the former Capco and Cognizant consultant take up the newly created role of Chief Experience Officer (CXO) in the consulting practice, to evolve the firm’s approach to business transformation by bringing in experience strategy, design, and user experience (UX) capabilities. As Experience Centre Leader, Adams will lead human insight, co-creation and design capability that forms a critical part of PwC’s approach to transformation based on the integration and acceleration of business, experience, and technology (BXT). PwC’s Experience Centres around the world work with clients to combine people, co-creative processes and a collaborative environment to reframe, visualise, offering an agile and holistic service geared toward reinventing how a company operates or launching an entirely new business.

Tom Adams brings over 20 years’ experience in brand consulting, digital strategy and marketing communications having worked with some of the world’s largest brands and businesses. Prior to joining PwC, he was President and Chief Strategy Officer at FutureBrand Worldwide, following over two years with SapientNitro, where Adams worked as Global Head of Digital Strategy and Vice President for the firm’s European Marketing Strategy wing. During this time, he worked with clients in the FMCG, public sector, telecommunications and travel segments, among others.

Speaking on his new challenge, Tom Adams commented, “In the context of unprecedented disruption across sectors, organisations need rapid change which depends on combining multiple perspectives, reframing problems and working in more agile ways. The answer no longer lies in business strategy, digital technology, customer experience or design alone but bringing them together to imagine and build the future of a business with the people to whom it matters most.”

Commenting on the appointment, Colin Light, Digital Services and BXT Leader at PwC, added, “We believe that accelerating digital transformation depends on this combination of business, experience and technology understanding and the ability to bring ideas to life. The Experience Centre is a successful and proven model across the PwC network and we are delighted to have Tom on board to lead the practice in the UK and realise its full potential.”


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Rapid growth sees Quantum Advisory promote trio of partners

18 April 2019

Three senior level consultants have been boosted to the rank of Partner at Quantum Advisory, as the firm works to meet heightened levels of client demand. Aled Edwards, Amanda Burdge and Chris Heirene become Partners as long-time Quantum member Rob Davies retires in May after 15 years as a Partner at the firm.

Founded in 2000, Quantum Advisory provides pension and employee benefits services to employers, scheme trustees and members, with five offices across the UK. The firm has enjoyed exponential growth in recent years, following a number of major client wins and booming demand for its services. It opened a new office in Bristol in 2016 to service the South West and in 2017 relocated its Cardiff office to a larger site within the Welsh capital to house the increased workforce. More recently, Quantum relocated its Amersham, Birmingham and London offices to more spacious premises in the centre of both cities to cope with demand.

The financial services consultancy, which employs 115 people across the UK, has promoted three senior team members to Partner, as part of its wider growth plans. The firm has moved Aled Edwards from Principal Consultant & Actuary, while Amanda Burdge has ascended from Principal Investment Consultant. Chris Heirene, former IT Manager, has also joined the ten current Partners at Quantum.

Aled Edwards most recently managed the actuarial team within Quantum’s Cardiff office as well as providing technical training for all staff. He boasts more than 17 years of pensions experience. He started his career as an Actuary at Jardine Lloyd Thompson’s Bristol wing, before joining Quantum in 2011. Edwards is also the President of the Welsh Actuarial Society (WAS), which supports actuaries and actuarial students living or working in Wales.

Rapid growth sees Quantum Advisory promote trio of Partners

Amanda Burdge joined Quantum’s team in 2001, as one of the fledgling firm’s first employees. Most recently she was a Principal Investment Consultant with the firm, and with more than a quarter of a century’s experience in the sector, she is responsible for providing investment advice to many of Quantum’s key clients with both defined benefit and defined contribution schemes. Prior to her time with Quantum, Burdge spent two years as a consultant with SBJ Benefit Consultants (now Capita), and three years with Tesco Pension Trustees. She currently sits on the Regulation Committee for the Pensions Management Institute.

Chris Heirene initially worked with Quantum as an IT Consultant with Teamwork Technology Services and then UES for over five years, before finally joining the firm itself in 2011. He is now responsible for Quantum’s IT systems across all of its offices, including the network and core server infrastructure which supports the business. Heirene is heavily involved in utilising IT to improve and build upon the processes in place throughout Quantum.

David Deidun, Partner at Quantum Advisory, said of the promotions, “This is a very exciting time for Quantum. The recent round of promotions fully recognise the hard work and dedication shown by the three, all of whom go above and beyond for the company. I’ve no doubt that Aled, Amanda and Chris will settle into their new roles with ease and look forward to working together to grow Quantum even further.”

The news comes as Rob Davies retires in May, after spending fifteen years as a Partner at Quantum. A qualified actuary, Davies was instrumental in setting up Quantum’s Investment Division, specialising in aiding clients with their investment strategies. He will remain with the company on a part-time consultancy basis, while working with several clients in the Fiduciary Manager area.