IBM Interactive partners with Adobe Marketing Cloud

08 April 2015 Consultancy.uk

Adobe has revealed that it will be working collaboratively with IBM’s digital agency, IBM Interactive Experience, to develop specialised consulting capabilities for its Adobe Marketing Cloud offering

Adobe Marketing Cloud is an offering of Adobe that empowers companies to use big data to effectively reach and engage customers with highly personalised marketing content across devices and digital touch points.

The aim of the partnership with IBM is to combine the capabilities of Adobe Marketing Cloud with the design, digital and technology expertise of IBM’s Interactive Experience team. With the involvement of IBM, the partners will build capabilities that allow “enterprises [to] comprehensively integrate all the touch points of a consumer’s journey.” To create the unique customer experience, IBM consultants will leverage big data analytics to tap into an integrated view of the customers, which “will improve the integrated, personalised content and offers companies provide to individuals” as well as determine where they are in their ‘buying journey’.

The partnership will involve IBM consultants being trained in the use of the Adobe Marketing Cloud, as well as the development of joint IBM Interactive Experience and Adobe alliance teams in key regions.

IBM to build on Adobe Marketing Cloud

“A recent IBM Institute for Business Value study* indicates that there is a disconnect between what consumers say they want from digital experiences and how they actually behave,” remarks Paul Papas, Global Leader, IBM Interactive Experience. “Today’s announcement will help marketers close the gap between expectations and experience using a combination of Adobe Marketing Cloud and the services of IBM Interactive Experience, a unique digital agency that brings together experience design, systems integration and strategy consulting.”

“We continue to partner with the world’s largest and most innovative agencies and systems integrators such as IBM Interactive Experience,” adds Brad Rencher, Senior Vice President and General Manager of Digital Marketing at Adobe. “Mutual clients will benefit greatly from solutions that Adobe and IBM jointly develop to help them create differentiated customer experiences, whether those experiences are in a mobile app, an integrated shopping cart or on a digital screen in a retail store.”

* The research highlights the key role digital is playing in the customers’ ‘sales journey’ and the large growth potential it offers organisations.

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Grey Consulting and Makerversity announce strategic partnership

05 April 2019 Consultancy.uk

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”