BDO appoints Adrian Wong as Head of Digital & Innovation

05 April 2018

BDO is strengthening its digital offering, through the addition of industry expert Adrian Wong, who joins the firm in a newly created role. As Head of Digital & Innovation, Wong will help the firm to roll out various new digital offerings, while also changing internal operations.

Digital technologies are increasingly being tapped by business, as they offer new ways of working, as well as process streamlining and cost reduction. However, they also pose significant risks, including cybersecurity challenges and meeting regulatory requirements such as the General Data Protection Regulation in Europe. Larger organisations, including consultancy firms, are both transforming aspects of their operation in terms of digital technology, and selling digital solutions to clients.

Global professional services firm BDO recently announced the appointment of a new Head of Digital and Innovation, as part of the firm’s wider digital transformation strategy. The new role will focus on developing applications for new technologies, for both clients and internal operations, wrangling former AstraZeneca Creative Director, Adrian Wong for the job.

Adrian Wong, Head of Digital & Innovation

Wong worked for AstraZeneca for the past more than three years as Creative Director, responsible for the development of the firm’s digital and technological development, by scouting for emerging technologies for adoption and user experience innovations, among others. He was previously at online gambling company PKR, where he worked for eight years, most recently as the Head of Creative.

Earlier in his career he spent a year and a half as a Digital Design Consultant, on a Freelance & Contracting basis; was the Head of Online at; a Senior Web Designer for Chibiabos; a Web Producer at Qube Software; and started his career as a Media Manager for the Limehouse Media Group. He holds a Bachelor of Science in Computing from the University of Westminster.

In the newly created role at BDO, Wong joins the firm’s CIO-led IT department, with a focus on the development of new digital solutions for both the firm’s business operations as well as its high-growth clients. The firm has a wide range of projects in the pipeline as part of its  ‘digital transformation’ rollout – with cloud-based accounting seeing 40% growth in its first year.

Stuart Walters, Chief Information Officer at BDO said, "As technology continues to evolve at an unstoppable pace, it’s essential we are fully-equipped with the right knowledge and understanding of emerging technologies and their impact on the markets we and our clients operate in. Adrian’s skills in both the design and marketing of digital products will play a huge part in helping us to achieve our digital growth goals. His experience will be an invaluable addition as we continue to establish a culture of innovation and ideas-generation in our firm.”


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Accenture's Rothco installs new Executive Creative Director

24 April 2019

Jen Speirs is set to take over from Alan Kelly as the Executive Creative Director of Accenture Interactive-owned agency Rothco. Speirs arrives as Kelly takes up the role of Chief Creative Officer at the firm.

Rothco is a full-service creative agency based in Dublin. Founded in 1995, the firm contains more than 150 strategic, creative, technology, design, project management and production professionals located in Ireland’s capital city. The agency strategically plans, designs and produces powerful communications campaigns across Europe for numerous iconic brands, including Tesco, Heineken and Lyons. Internationally recognised for its prowess in the sector, Rothco notably found success at the Cannes Lions awards in both 2015 and 2016.

Such success inevitably drew the eye of Accenture during its extended spending spree to strengthen its digital design and advertising offerings, housed under the Accenture Interactive moniker. A year after purchasing Rothco, Accenture Interactive has since continued this push into the advertising space, acquiring New York and London-based agency Droga5 earlier this month, and adding illustrious clients such as HBO, Amazon and The New York Times to its roster of clients. Despite its purchase, Rothco has also been undergoing its own period of change, however.

With the news that long-term incumbent Alan Kelly had won a promotion from his position as Executive Creative Director (ECD), the agency commenced a hunt for his replacement. Kelly joined Rothco nine years ago as a Copywriter, and has now worked his way up to the role of Chief Creative Officer. Assuming that office, he will pass on his previous role to Jen Speirs, who exits BMF Australia, relocating half way around the world to fill the vacancy.

Accenture's Rothco installs new Executive Creative Director

Speirs was appointed BMF’s Deputy Executive Creative Director in March 2018, having joined BMF as a creative director in 2016 from her previous role at Foxtel, where she was a Freelance Creative Director. Following her arrival at BMF, she worked across brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency, while her work has picked up awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia. Speirs also worked at DDB Sydney as Creative Director for six years, with clients such as Telstra, Lipton and Johnson & Johnson.

Commenting on her new challenge, Speirs said, "When I look at a lot of Rothco's work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft… So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”

Remarking on Speirs’ arrival, Kelly added, "I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores. Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin's weather is pretty much the same as Sydney's – hopefully, she hasn't fact-checked this yet."

Related: Accenture's push into the creative sector is an identity crisis.