UK consultancy Transform launches Australian office

26 October 2017

Digital transformation consultancy Transform has launched a new office in Sydney to service its Asia Pacific business and clients. The second office for the UK-based consultancy will be led by its International Managing Director Ian Pocock.

Transform are a UK-based digital transformation consultancy, focusing on areas of the digital eco-system across public and private sectors. Projects they have been involved in include the digital transformation of Argos, the largest beacon deployment in Europe for Hammerson, Public Health England’s One You campaign, as well as digital Lasting Power of Attorney applications - the government’s flagship digital exemplar service. Following a period of growth in the British market, the firm is now seeking global expansion, with its latest target being the $4.6 billion Australian consulting industry – which features a healthy appetite for digital transformation projects in particular; ideal for a firm of Transform’s nature.

As of Autumn 2017, Transform has launched a new office in Australia, sitting within Engine Group’s business intelligence company, ORC International, in its North Sydney and Melbourne Offices. As Australia’s economy continues to grow, so too do opportunities for consultancies to expand their client bases – with the industry’s revenues rising by 5% last year. Transform has already secured its first client in Asia Pacific, the Australian Government Department of Education & Training.

UK consultancy Transform launches Australian office

The new office will meanwhile be led by Transform’s International Managing Director, Ian Pocock. Having joined the consultancy in 2008 as a managing consultant, Pocock became a Partner in 2012. Now, he will manage the expansion of the firm across Asia Pacific more generally, stating that he considered this an exciting move for the consultancy.

“Having delivered real and impactful change for our many UK clients we are now mobilising to tackle digital, data and technology transformation on an international level,” he stated, before adding, “Our expertise and unique approach will be really beneficial and relevant in the Australia and Asia-Pacific markets.”

Emma Robertson, CEO of Transform, also said in a statement, “Our extension into APAC follows a market analysis in which we spotted a gap for an end-to-end digital transformation service. While there is a healthy amount of competition in the consultancy and digital marketing worlds, we feel that Transform offers a more complete package. We cover all areas – from technology and operations, to strategy and service design- ensuring that digital is in the very core of our clients’ business rather than on the side-lines or an afterthought.”

Due to the increasing optimism surrounding Australia’s growing economy and consulting scene, the country has seen a number of firms attempting to seize a leading position in the market. Earlier in October, Accenture confirmed the purchase of American/Australian management consultancy IBB, while the GNC Group was absorbed by Grant Thornton’s network – as both groups, among others, attempted to gain market share in the region inorganically. Government contracts also remain lucrative fare in Australia, with the nation’s leadership coming under increasing public pressure following a cumulative $5 billion spend on external expertise.


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Newcastle consulting firm opens Baghdad office

05 April 2019

A Newcastle-based consultancy has announced it will open its first office in Iraq. The news comes despite warnings that the area remains “high risk” for businesses.

16 years after the start of Operation Iraqi Freedom, the nation remains a shadow of its former self. The continued chaos wrought by the Iraq War – which eventually played a role in the rise to prominence of Daesh, further destabilising the region – means that even now, the nation’s capital is deemed to have the lowest quality of living in the world. According to a recent survey from Mercer, Baghdad ranked last overall – immediately below Bangui of the Central African Republic and Damascus in Syria – despite the other two being determined as the worst cities on the planet for personal safety.

However, as with the wider Middle East, the oil-rich state presents a lucrative destination to businesses willing to take the risk. To that end, a Newcastle recruitment consultancy has announced the opening of its first presence in Iraq’s capital city. Samuel Knight has taken the decision to open its Baghdad locale in order to grow its business in the Middle East.

Newcastle consulting firm opens Baghdad office

While businesses remain wary of the region, Samuel Knight specialises in recruiting talent in the energy and rail sectors, and in a release it said the new office would continue to focus on these areas. It will also allow the firm to make sure it abides by local compliance laws. The new location will be headed up by Haider Kadhim, Samuel Knight’s Iraq country manager, who will work as the first point of contact for clients and candidates. Representatives from the Department of Trade Industry are expected to attend a launch event for the office, which will be held this month.

Commenting on the new office,  a spokesperson for Samuel Knight said, “We probably don’t see it as a risk, but more of an opportunity, as we operate in the Middle East extensively already. We have contacts in place in the country location and with the consultants we have. We felt it was a great opportunity to expand into a country we are already doing work in. It means we have an on-the-ground team to help our clients. From our perspective, it is that we are looking to expand into new territories, but we are also supporting countries that are starting to redevelop after years of warfare.”

Steve Rawlingson, CEO at Samuel Knight, said, “Our aggressive five-year growth plan is manifesting at  an impressive rate, taking the company to exciting new territories. The team is working diligently to surpass expectations set out in the plan, and to ensure Samuel Knight is cemented as the leading global energy and rail recruitment specialist. Our Baghdad office will give us a distinctive edge over our competition and allow for more exciting business opportunities. Once the office becomes more established and client acquisition develops, we will certainly be adding more consultants and manpower in the city.”