UK consultancy Transform launches Australian office

26 October 2017 Consultancy.uk

Digital transformation consultancy Transform has launched a new office in Sydney to service its Asia Pacific business and clients. The second office for the UK-based consultancy will be led by its International Managing Director Ian Pocock.

Transform are a UK-based digital transformation consultancy, focusing on areas of the digital eco-system across public and private sectors. Projects they have been involved in include the digital transformation of Argos, the largest beacon deployment in Europe for Hammerson, Public Health England’s One You campaign, as well as digital Lasting Power of Attorney applications - the government’s flagship digital exemplar service. Following a period of growth in the British market, the firm is now seeking global expansion, with its latest target being the $4.6 billion Australian consulting industry – which features a healthy appetite for digital transformation projects in particular; ideal for a firm of Transform’s nature.

As of Autumn 2017, Transform has launched a new office in Australia, sitting within Engine Group’s business intelligence company, ORC International, in its North Sydney and Melbourne Offices. As Australia’s economy continues to grow, so too do opportunities for consultancies to expand their client bases – with the industry’s revenues rising by 5% last year. Transform has already secured its first client in Asia Pacific, the Australian Government Department of Education & Training.

UK consultancy Transform launches Australian office

The new office will meanwhile be led by Transform’s International Managing Director, Ian Pocock. Having joined the consultancy in 2008 as a managing consultant, Pocock became a Partner in 2012. Now, he will manage the expansion of the firm across Asia Pacific more generally, stating that he considered this an exciting move for the consultancy.

“Having delivered real and impactful change for our many UK clients we are now mobilising to tackle digital, data and technology transformation on an international level,” he stated, before adding, “Our expertise and unique approach will be really beneficial and relevant in the Australia and Asia-Pacific markets.”

Emma Robertson, CEO of Transform, also said in a statement, “Our extension into APAC follows a market analysis in which we spotted a gap for an end-to-end digital transformation service. While there is a healthy amount of competition in the consultancy and digital marketing worlds, we feel that Transform offers a more complete package. We cover all areas – from technology and operations, to strategy and service design- ensuring that digital is in the very core of our clients’ business rather than on the side-lines or an afterthought.”

Due to the increasing optimism surrounding Australia’s growing economy and consulting scene, the country has seen a number of firms attempting to seize a leading position in the market. Earlier in October, Accenture confirmed the purchase of American/Australian management consultancy IBB, while the GNC Group was absorbed by Grant Thornton’s network – as both groups, among others, attempted to gain market share in the region inorganically. Government contracts also remain lucrative fare in Australia, with the nation’s leadership coming under increasing public pressure following a cumulative $5 billion spend on external expertise.

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