Baringa unveils plans to grow Telecoms and Media unit

23 January 2015 4 min. read
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Consulting firm Baringa Partners has unveiled plans to grow its portfolio in the Telecoms and Media consulting space. To lead the expansion drive, the London-based consultancy has added Guy Dent to its partner team, who joins from Deloitte, where he spent more than 15 years, most recently as a partner in the Big Four’s Telecoms, Media and Technology practice.

Guy Dent has nearly 20 years’ experience in the consulting industry, of which he spent the overlage part at Deloitte. In his last role he served as a partner in the firm’s Telecoms, Media and Technology unit, and was based in London. Over the years he has led and been involved with a range of large scale programmes in the sector, in the area of among others operating model redesign, cost reduction, post-merger integration, ERP implementation, as well as programme rescue and turnaround.

Baringa - Telecom and Media

Per the first of this month Dent has decided to take on a new challenge, and joined Baringa Partners, a UK-origin consulting firm with operations in London and Düsseldorf. The team of approximately 35 partners and 350 advisors distinguishes itself in the marketplace with an industry-focused approach, centered around three key sectors: Financial Services, Energy and Utilities sectors. Yet in recent years the firm has gradually grown its footprint in Telecoms and Media as well, in essence adding a fourth pillar to its service portfolio, explains Adrian Bettridge, Baringa’s Managing Partner. “As a company, we are very well known for our work in the Energy and Financial Services industries but we have also worked in a quiet way for a number of years in the Telecoms and Media sectors.”

Based on the initial successes, and growing track record, Baringa’s partner team last year decided to earmark Telecoms and Media as a growth area, with Dent’s addition the logical result. Dent has been installed as head of the Telecoms and Media Practice, and has been granted the task of building Baringa’s brand in the industry, growing the firm’s market share and leading the internal operations of the practice. With Dent in place, Bettridge acknowledges the firm is now in a position to “becoming more public about” its ambitions, adding that he has “no doubt” that Dent is the right man for the job. “Guy has a brilliant track record delivering services in the Telecoms and Media sector and has a real passion for developing talent. We know him for shaping and delivering business and technology programmes and we can’t wait to work with him as part of our leadership team.”

Guy Dent and Adrian Bettridge - Baringa

Synergies in offerings and expertise
Whether or not Baringa’s further push into the Telecoms and Media space will turn out successful will depend on a number of factors, yet from a client offering and services point of view the move can be dubbed logical. In particular the Telecoms industry shows – in terms of market structure, trends and operating models – high resemblance to the Energy and Utilities markets, a domain which the firm has been serving since its establishment in 1999. Topics such as digital transformation, customer service, operational efficiency and field force optimisation are ‘hot topics’ for both industries, and as a result synergies exist in among other methodologies, expertise and project experience. As Bettridge notes, Dent will be able to “capitalise on the adjacent capabilities the company currently offers to its clients in the Energy and Financial Services industries.”

“I am excited about joining Baringa at a time when it is continuing to pursue its strategy for growth in existing and new industry sectors. I was impressed not only by Baringa’s client focus, but by its approach to recruitment and its commitment to development. It really has a distinctive culture centred on its people,” concludes Dent.

Earlier this year Baringa launched a new offering within its Risk & Compliance practice – dubbed ‘Risk Analytics’ – which is headed by former Barclays banker James Belmont.