Infosys to complete acquisition of Brilliant Basics design outfit

15 August 2017 3 min. read
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Indian IT giant Infosys has confirmed its intention to buy London-based product design and customer experience outfit Brilliant Basics. While terms of the deal were not disclosed, the acquisition is expected to close during the second quarter of fiscal 2018, subject to customary closing conditions.

With offices in London and Dubai, Brilliant Basics is a global design and product studio, which works with clients around the world to create products aimed at simplifying everyday life. The company, which specialises in service design, user experience and technology, has previously worked with a number of financial services firms, including HSBC, UAE-based CBI Bank and National Bank of Abu Dhabi, has allowed us to create repeatable processes for building digital products and services.

Brilliant Basics has previously partnered with Infosys on projects, presumably showing collaboration between the two was a good fit, while making Brilliant Basics an ideal target for the Indian-headquartered IT consulting firm. Infosys is a world-wide technology services firm, which works with clients in 45 countries to create and execute strategies for their digital transformation. The organisation works on solutions from engineering to application development, along with knowledge management and business process management, with a team of over 198,000+ globally.

Infosys to complete acquisition of Brilliant Basics design outfit

The acquisition is part of a plan by Infosys to build a worldwide connected network of 'digital studios' that can help clients in industries such as financial services and retail prepare for the digital age. With rival consultancies such as Accenture setting out increasingly to buy into the potential money-spinner of the advertising world, design studios are becoming prey for consulting outfits on a regular basis. The appetite for design acquisitions has seen deal activity in the sector become one of the best ratios for year on year growth in consulting-related M&As in 2017. These studios are focused on fulfilling the needs of our global clients for end-to-end Digital Transformation solutions required to meet customer demand for next-generation enhanced customer experiences.

“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” Infosys President Ravi Kumar Senior concluded. “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”

Brilliant Basics Founder and CEO, Anand Verma added, “I am thrilled to be a key part of Infosys, a company I have admired for a long time. Being a key member of the Infosys family allows Brilliant Basics “bb" to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”