CBRE acquires tech startup Floored, adds 3D visualisation capabilities
CBRE has bought Floored, a New York-based real estate ground plan visualisation developer for an undisclosed sum. The addition, which includes a team of 36, allows CBRE to better serve its global real estate clients.
Floored is an interactive 3D graphics and technology and technology startup, founded in 2012 and focused on real estate industries. The firm creates a range of SaaS (Software as a Service) solutions to support clients to better envisage their products and services by leveraging scalable, interactive graphics technology. The firm, which is located in New York, enhances clients’ ability to market and lease commercial properties.
The addition of Floored to CBRE – the value of the deal has not been disclosed – provides the global real estate professional services firm with a technology platform to better serve clients with 2D or 3D visualisation of fit outs, refurbishments or properties more broadly. One of the technologies acquired through the deal, Protofit, allows clients to, in real time, edit floor plans, while another application, Luma, allows clients to walk through the future plans in 3D.
The acquisition will see Floored’s 36-person team becomes part of CBRE, including CEO David Eisenberg, CTO Dustin Byrne and Vice President of Engineering Judy He. Eisenberg, a former Bain & Company consultant, becomes the Senior Vice President of Digital Enablement & Technology for CBRE’s leasing business.
Chandra Dhandapani, CBRE’s Chief Digital & Technology Officer, says that the firm is “very excited” to add Floored’s interactive 3D graphics to the firm’s growing suite of technology tools. He adds, “Many of our leading professionals and clients have been using Floored technology and are very excited about their solutions. It gives our professionals a powerful advantage in the marketplace, enabling them to configure, visualize and compare vacant space and arrange virtual tours. Our clients will continue to have access to these, and future, powerful products.”
“Joining CBRE is an excellent fit for our business and our retail clients will benefit from CBRE’s breadth of occupier and investor solutions. I look forward to working with our new colleagues at CBRE to take our business and our ability to service our clients to an even higher level,” adds Eisenberg.
