CMC Consulting Group rebrands as Alira Health

07 December 2016

CMC Consulting Group, an international consulting firm with six offices in Europe, will early next year rebrand to Alira Health. The new name, in particular the reference to ‘Health’, better reflects the firm’s specialised focus on the healthcare and life sciences industries, says CEO Gabriele Brambilla. 

Since its inception in Germany, CMC Consulting Group has grown from a boutique advisory firm – the company was founded in 1999 in Wurmlingen – to an international consultancy with offices in Europe (six) and the United States (one). Today, CMC operates with four services lines – Management Consulting, Transaction Advisory, Medical Affairs and Drug & Device Discovery Lab – all of which are geared at three sectors: medical, healthcare and pharmaceuticals.

After seventeen years of operating as CMC Consulting Group, the privately-held consultancy has decided to make a name change for the better, according to Gabriele Brambilla, an Italian who has been at the helm of the firm since the summer of 2014. “As a company rooted in healthcare and life sciences, Alira Health’s new identity gives us the opportunity to articulate our leadership in innovative healthcare solutions more accurately,” he remarks. The rebranding in addition is touted to support the firm’s expanded positioning – CMC Consulting Group has of late extended its service portfolio to serve payers and healthcare providers, above its traditional client base of product and solution suppliers.

CMC Consulting Group to rebrand as Alira Health

The new brand identity will be adopted effective January 1, 2017, and be rolled out across the firm’s network in Munich, Amsterdam, Paris, Milan, Barcelona, Boston and Poznan. Although the change, at the outset, marks a major milestone for CMC, the transition will have little impact on the firm’s offerings, people and DNA, says Benjamin Chambon, COO of the business advisory. “Despite our name and logo changing, we are the same team of talented strategy experts with science, medicine and innovation at our core.” 

Earlier this year CMC advised on two deals in the healthcare space: the sale of LaunchWorks Manufacturing Lab to Edison, New Jersey (US) headquartered TCP Reliable (sell-side advisory) and the sale of Italy-based Mitim to pharmaceutical player Recipharm (sell-side M&A advisory).

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Fast growing consultancy Step5 rebrands for next growth phase

18 January 2019

Innovative transformation consultancy Step5 has completed a rebranding of its corporate identity as it looks to push forward with rapid growth into a fifth successive year. CEO Howard Dickel told why the change in image is so important, and how the consultancy as a whole has grown in recent years.

Step5 was established in 2010 by co-founders Clive Fenton (current Chairman) and Jim Berrisford (incumbent COO). In 2014, the firm’s present CEO Howard Dickel joined, a year before Step5 hit £1 million in turnover. Building on that, for the past four years Step5 has enjoyed growth of more than 30%, and now boasts more than £1 billion in programme budgets managed and an expanding team of over 60 consultants.

Dickel took up the top job at the company last year, and is now keen to kick on from the firm’s recent success, particularly after Step5’s recent rebranding. The new brand identity was developed with creative agency gt&i, and aims to capture the essence of the business today. Step5’s CEO believes this essence is “quietly confident, with an inner strength”, thanks to a diversity of unique skills among the firm’s talent, enabling Step5 teams to constantly innovate and surprise clients. According to Dickel, the rebrand marks the next stage in the company’s development, supporting Step5’s aim to compete on a world stage.

Fast growing consultancy Step5 rebrands for next growth phaseExplaining the firm’s new identity further, Dickel told, “High value, high cost strategic consultancy provides insight but leaves the challenge of implementation.  Step5’s strength lies in bridging the gap.  We work closely with our clients to develop and deliver complex business transformation projects and get failing projects back on track.  In the words of our new strapline: Together we can.”

Step5 is one of the UK’s fastest growing business transformation consultancies, and as with many new competitors in the professional services sector, aims to offer clients an alternative to the Big Four. As is the case with other firms looking to do this, Step5 differentiates itself from the quartet’s ‘impersonal’ approach by working to develop a trusted partner relationship with clients and drive change from within companies.

Long-term ambitions

In order to tackle this challenge, Step5 remains on the look-out for forward-thinking individuals, whether already working in the sector or looking for something new. In the long term, its ambition is to grow within the private sector, and in particular the FTSE 250 companies, and to reach its target of £20 million in turnover by 2020.

Among clients already tapping into Step5’s services are the Ministry of Defence, BAE Systems, Barclays, Experian, Serco and Sopra Steria, among others. As well as building a reputation in the private sector, Step5 consultants have worked on some of the UK’s most challenging public and private sector initiatives – including the £1 billion recovery of the spine programme for the NHS and management and delivery of all telecommunications for the London 2012 Olympics.


According to Dickel, recent engagements are particularly encouraging for the firm moving forward. Lately, the firm supported a leading bank’s move into the £32 billion UK motor finance market, and worked to deliver a complex organisational transformation programme for the world’s leading information services company to better support its strategic goals and deliver savings across all services.

Dickel added, “We also transformed an internal IT function for a European leader in digital transformation, including people, process, operating model and market positioning. This has provided them with a robust, industry best practice function that delivered savings across the company and increased the internal IT capability from an Application, Infrastructure and Management perspective.”

Reflecting once more on the rebrand, he concluded, “Step5 offers clients an alternative to the Big Four consultancies – and it is recognised by its clients as the people who make complex business transformation projects happen... Step5 has grown and developed over the years. The company has come a long way and now it’s time to transform itself to reflect that.”