Protiviti refreshes its brand with new logo, tagline and website
Global consulting firm Protiviti has launched a new brand identity. As part of its refreshed brand, Protiviti has adopted a new tagline as well as new colours, new imagery and an updated logo. The rebranding effort is supported by a completely new website.
With more than 70 offices in over 20 countries, Protiviti is one of the globe’s larger consulting firms. The firm specialises in finance, technology, operations, data analytics, governance, risk and internal audit, and works in both the private and public sector.
“As we looked ahead to 2017, our 15th anniversary year as a firm, we felt the time was right to refresh our brand and showcase the vibrant community of people who make up Protiviti,” says Joseph Tarantino, President and CEO, Protiviti. As part of the refresh, the firm reworked its logo (dropping the mix of grey and blue for either white or darker grey), adopted a new tagline (‘Face the Future with Confidence’) and upgraded its suite of imagery and visuals. The latter was delivered with the support of its own people – employees were asked to submit photos of subjects ranging from their world travels to everyday life. Many of the photos are featured on the firm’s new website and will be used in other marketing programs.
“We don’t provide stock solutions to our clients, and we didn’t want to use stock photos in our new identity,” explains Adam Todd, Vice President of Marketing and Communications at Protiviti. “We were amazed at the quality and variety of the photos taken and generously contributed by our people.” 
Aside the improved visuals, the redesigned Protiviti website provides the firm, according to Todd, with the ability to connect more effectively with stakeholders – clients, industry partners, regulators and job seekers. “The site’s new design enhances the user experience with simple navigation, search functionality and mobile responsiveness.”
Face the Future with Confidence
The new tagline highlights the firm’s commitment to deliver forward looking insights and sustainable results, states Tarantino. “With our heritage, we have gained an insightful perspective on the dynamic challenges businesses face globally. Our consultants leverage these perspectives to not only solve regulatory, risk and compliance issues, but also help their clients pivot their thinking towards the future. This thinking is a core tenet of our identity and part of the differentiated value we offer to our clients. The change in our branding affirms our commitment to helping our clients confidently prepare now for the future.”
In other recent rebranding moves in the consulting industry, earlier this year member firms of M&A International rebranded as Oaklins, while in the summer Solucom and Kurt Salmon rebranded as Wavestone following their merger.
