AT Kearney: Half consumers continuously connected

22 December 2014

More than half of the global consumers are almost ‘continuously’ connected, with 28% being on the Internet 24-7 and 23% at least every hour, a research by A.T. Kearney shows. The population most connected is found in Brazil and Nigeria, and the least in Japan. In the UK 1 out of 4 consumers say they are always online. Consumers in different countries use the internet to fulfil 4 different needs.

Management consulting firm A.T. Kearney recently released a new research report on online behaviours around the world, titled ‘Connected Consumers Are Not Created Equal: A Global Perspective’. For this research, the firm interviewed 10,000 ‘connected consumers’, people who say they are connect to the Internet at least once a week, across 10 different countries.*

Continuous connectivity
A.T. Kearney’s research shows that the Internet has become a 24-7 activity as the people connected are more and more ‘continuously connected’. Of the respondents half, 51%, says they are at least connected to the Internet once an hour, and almost 3 out of 10 say they are connected all day long. Continuously connected consumers are found across all surveyed countries, with the highest percentage found in Brazil (51%), followed by Nigeria (37%) and South Africa (35%), countries where one might not expect this level of connectivity. The lowest frequency of connectivity is found in Japan, where only 13% is always connected to the Internet and almost the same percentage (11%) say only to connect once a day or even less.

Frequency of connection

The survey shows that the Internet is used to meet four basic, universal needs: interpersonal connection, self-expression, exploration, and convenience. As the Internet fulfils different roles in different countries, the level of importance put on each of these needs also differs per country. Exploring new subjects is on average the highest rated need to go online (95%), followed by increasing convenience (ranging between 82%-92%), and connecting with family and friends (73%). Using the internet to express an opinion is ranked the least important need globally, but scores high in emerging markets and places where offline expression is limited.

Motivations to go online

The power of social media
Almost half (46%) of the time spent online globally, is spent on social media. Connected consumers in Brazil (58%), Nigeria (57%), and India (54%) are spending the most time on social networking. Again, Japan stays behind with only 32% of online time spent on social media. Other countries with less time spent on social media than the average are Germany (36%), the US (39%), and the UK (41%). Although the amount of time spent on social media differs per country, every consumer, expect in Japan, spends most of its time on social media.

Time spend on social networks

Related news
Recently, counterpart McKinsey & Company also released a research into global connectivity, and stated that, although more and more people are joining the online world, around 60% of the global population still is offline.

* Respondents came from the US, the UK, Germany, Japan, Brazil, Russia, China, India, South Africa, and Nigeria.


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Grant Thornton advises on deal for high-growth cloud hosting firm

08 April 2019

Grant Thornton’s North West Corporate Finance team has completed its first TMT deal of 2019. The professional services firm advised the shareholders of Hosted Desktop UK on their investment from specialist SME lender Beechbrook Capital.

Technological disruption and changing consumer behaviour have continued to affect top Technology, Media & Telecommunications (TMT) players in recent years. The industry has seen revenues border on stagnation over the past decade, at 0.4% annual growth since 2008. While the industry is keen to develop new digital services and models to meet market challenges, they face a range of barriers – meaning the recruiting of talent specialising in innovative software and technology has become a key goal for the industry.

Amid this, Hosted Desktop UK (HDUK) provides cloud computing services to small and medium sized businesses across the UK. The firm’s cloud solutions provide businesses with IT reliability, flexibility, value for money and business continuity. As the firm bids to grow in the UK, with demand for its disruptive technologies high, HDUK has secured a key investment from specialist SME lender Beechbrook Capital.

Grant Thornton advises on deal for high-growth cloud hosting firm

The transaction was Beechbrook Capital’s maiden deal from its latest UK SME credit fund, which supports small and medium-sized businesses in the UK with EBITDA of £1 million and above. Manchester law firms Pannone Corporate (sell-side advice, led by Mark Winthorpe) and DWF LLP (buy-side advice, led by Jonathan Robinson) also advised on the deal, while Grant Thornton’s North West Corporate Finance team advised HDUK’s shareholders.

The deal represents the Grant Thornton branch’s first TMT deal of 2019, with a team comprised of Partner and Head of Corporate Finance Peter Terry, Manager Daniel Brecker and Assistant Manager Cariad Mudford advising HDUK shareholders on the investment. It is the third key deal in the TMT sector that the GT North team has advised on in the last 18 months, following the £16.5 million sale of Salford-based Sonassi to Iomart in December 2017 and NorthEdge Capital’s investment in Yorkshire company iPortalis in August 2018.

Grant Thornton’s Peter Terry said of the news, “As our domestic and working lives become ever-more technology dependent, it’s no surprise that there continues to be strong investor interest in any asset in the cloud computing, data infrastructure and connectivity space… We were pleased to work with Beechbrook Capital on the first deal in its new fund. It shows that despite the well-documented uncertainties in the economy there are still good funding options for dynamic SMEs and their management teams.”