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Boston Consulting Group |
Global news | Marketing
An overview of Boston Consulting Group global news:
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Global news
552
United States
50,000feet partners with Boston Consulting Group on BCG X division branding
50,000feet, a Chicago-based creative agency, supported Boston Consulting Group with the launch of BCG X, its new global technology design and build brand.
20 February 2023
Australia
The customer experience imperative for trust in governments
In a new report, Boston Consulting Group (BCG) and Salesforce have established a “clear link” between the customer experience in government digital services and overall trust in the government.
19 April 2020
United States
Paul Pierson joins BCG's BrightHouse division as managing director
BrightHouse, a global creative consultancy and Boston Consulting Group company, has added branding and design thinking expert Paul Pierson as a managing director.
25 April 2019
United States
Boston Consulting Group rebrands to tech-y logo, drops 'The'
04 December 2018
Argentina
Argentina's national airline calls on consulting firms to reshape loyalty program
Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United States
Consulting firms recruited as US cities battle for Amazon's HQ2
McKinsey and other top consulting firms have been linked to cities’ efforts to win over Amazon as the tech giant deliberates on where to open its second headquarters.
08 June 2018