Accenture | Global news | Marketing

An overview of Accenture global news:

Australia

NRMA Insurance taps Accenture Song for customer experience work NRMA Insurance has hired Accenture Song to help its sales & marketing team enhance its customer experience.
10 April 2024
Middle East

Accor taps Accenture Song as global content production house Global hotels chain Accor is working together with Accenture Song to inject allure – as well as consistency and efficiency – into its branding and marketing outings worldwide.
24 November 2023
Middle East

Accenture and luxury car maker JLR win global marketing data award Accenture has come home reeling with pride from the I-COM Data Creativity Awards, slotting two of the four category awards and being named the overall winner of the special award for social good.
14 July 2023
Australia

Accenture wins Cannes top prize for Tuvalu digital & creative campaign The A/NZ branch of Accenture has taken home the top prize at this year’s Cannes International Festival of Creativity, recognised for its support of Tuvalu’s claim for digital sovereignty in the face
04 July 2023
Australia

Accenture Song's ‘un-Australian’ lamb ad comes full circle Now spanning nearly two decades, the latest annual lamb ad created by Accenture Song agency The Monkeys has come full circle, featuring an exploration of what it means to be ‘un-Australian’.
26 January 2023
Middle East

L'Oréal selects Accenture for data-driven marketing transformation International beauty group L'Oréal has selected Accenture as its partner of choice for a consumer experience overhaul in the region – underpinned by cutting-edge technology.
22 November 2021
Australia

Accenture teams up on ad campaign to drive vaccine take-up A stirring national advertising campaign has been launched to encourage Australians to get vaccinated against Covid-19, following a collaboration between Advertising Council Australia and Accenture.
30 September 2021
United States

Accenture launches largest brand campaign in a decade Accenture has launched a sweeping new brand campaign and new company purpose which centers on embracing change that benefits all stakeholders.
15 October 2020
Middle East

Accenture Interactive tapped by INFINITI for Middle East marketing The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Europe

Marketing agencies support Park Now's European campaign Park Now Group, the parent behind parking apps Park Now (Germany, France, Austria and Switzerland), RingGo (UK) and Parkmobile en Park-line (Netherlands), has launched a new European brand and campai
25 October 2019
Asia

Caspar Schlickum appointed APAC head of Accenture Interactive Operations
08 March 2019
United States

Accenture Interactive absorbs US digital media firm Adaptly Management and tech consulting firm Accenture has purchased digital media services firm Adaptly.
14 December 2018
Brazil

São Paulo-based New Content acquired by Accenture Accenture has entered into an agreement to acquire the Brazilian content creation and marketing agency New Content.
24 October 2018
Netherlands

Accenture, S4 Capital and WPP vying for €300 million MediaMonks deal The Dutch digital production studio MediaMonks is on the verge of being acquired.
09 July 2018
Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United States

Accenture Interactive launches consulting invasion of Ad Agency space The tech mastery cultivated by consulting firms keen to offer clients first-rate digital transformation services is generating a range of corollary benefits.
19 June 2018
China

Accenture Interactive acquires digital marketing agency in China
08 June 2018
Australia

Accenture Interactive launches programmatic digital ad-buying service in Australia Accenture will launch its new digital ad-buying services in Australia, further diminishing the gap between traditional agencies and consultancies.
05 June 2018
Europe

Multinationals BMW and Radisson Hotels call in Accenture Interactive Two large multinationals – BMW Group and Radisson Hotel Group – have called in Accenture Interactive to support their digital marketing and advertising endeavours.
15 May 2018

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