Analysys Mason welcomes Ivan Segrt as partner in transformation team

Ivan Segrt has joined Analysys Mason as a partner. Working in the firm’s transformation practice, he brings more than two decades of experience in pricing, monetisation and commercial excellence.

Oli Barnett, leader of Analysys Mason’s transformation practice, commented, “Ivan’s experience in pricing, monetisation and commercial excellence is a strong addition to our Transformation Practice. He will help clients across technology-intensive industries sharpen their commercial propositions, unlock value and build the capabilities needed for sustainable growth.”

At Analysys Mason, Segrt will work with client leadership teams to design and implement sustainable commercial solutions that help capture value, improve decision-making and build the capabilities needed for long-term growth. According to a release from the firm, his arrival “strengthens our ability to support clients on commercial excellence, monetisation strategy and transformation”.

Segrt started his career in consumer goods and retail at AB InBev and dunnhumby before moving into consulting. He has since worked with corporate clients and private-equity-backed businesses across industrials, SaaS, energy, professional services and medical technology, specialising in pricing strategy, discount management, pricing tools and incentives for sales teams, and the optimisation of internal commercial processes and governance structures.

Speaking on his arrival, Segrt added, “Pricing is one of the most powerful levers a business has to create and capture value, but it is often underused or treated as a purely technical exercise. I am passionate about helping leadership teams use pricing more strategically, to sharpen their commercial propositions, improve decision-making and support sustainable growth. I look forward to bringing this experience to Analysys Mason’s clients across technology-intensive industries.”

Established in 1985 as a pioneer in telecoms research and advisory, Analysys Mason firm built its reputation on deep analytical insight and advanced economic modelling. With a global team of more than 400 experts, it is now a trusted partner of major enterprises, operators, government authorities and prominent investors across over 140 countries.