Finyx acquires 30-person financial services consultancy Woodhurst
Finyx, a London-based IT advisory and implementation firm, has acquired Woodhurst, a 30-person management consultancy focused on the financial services industry.
Established in 2006, Finyx supports its clients with the delivery of tech-driven innovation and digital transformation programmes. The firm has around 100 consultants across its offices in Belfast, London and York, and operates across three main sectors: government, law enforcement and financial services.
The addition of Woodhurst boosts its financial services practice, in particular in the banking, building societies, and fintech segments. The deal sees Finyx grow its headcount to around 130 staff.
Phil Stewart, the CEO of Finyx, said the two consultancies have a “strong alignment”, citing Woodhurst’s “shared client-first approach” as being central to the deal.
“Even in a short time, we have demonstrated the strength of the combination, collaborating across data, delivery and regional capability, and exploring opportunities in areas such as AI and digital skills. Together, we bring a powerful mix of shared values and complementary experience, creating a platform to expand our services and industry reach. Ultimately, this is about building one firm with a clear purpose and a shared set of values over time.”
Founded in 2019, Woodhurst has deep expertise in supporting financial institutions through complex modernisation programmes, from shaping strategic direction through to implementation.
Ben Nadel, Josh Rix and Luke Casey, the co-founders of Woodhurst, commented, “Finyx is the ideal partner for Woodhurst as we enter our next stage of growth while remaining focused on helping our clients succeed. We share a strong entrepreneurial culture, a client-first mindset, and a commitment to delivering tailored, data-driven strategies with real implementation capability.”
“With Finyx’s national presence, delivery experience and complementary strengths across AI, digital and data, we are well positioned to accelerate our ambition to become the partner of choice for our clients.”
Looking ahead, the combined business of Finyx and Woodhurst aims to address a gap between pure-play advisory firms, which often lack delivery capability, and large global consultancies, where clients can feel like an afterthought. A statement confirmed that integration will follow a phased approach, with “synchronisation during 2026, integration in 2027, and optimisation in 2028”.
