Eight Advisory appoints Nicholas Collins as senior advisor
Financial, operational and strategic consultancy Eight Advisory has announced the appointment of Nicholas Collins as senior advisor. Adam Bradley, a partner at the firm, confirmed that the appointment strengthens the firm’s capabilities to “support clients across the full investment lifecycle – from initial deal evaluation through to value creation.”
Bradley continued, “We are delighted to welcome Nicholas to the Eight Advisory network. As investors and operators face growing complexity in the digital infrastructure space – having deep, hands-on sector insight is critical.”
Europe’s digital infrastructure and telecoms sector is undergoing a period of rapid transformation – driven by accelerating AI workloads, surging data demand, intensifying competition, and growing investor scrutiny. Amid this, Eight Advisory is working to strengthen its position as a key advisor to both operators and investors, with its international team supporting clients across Europe and beyond by leveraging deep sector expertise and a global perspective.
To that end, Collins brings over two decades of deep industry experience across digital infrastructure and B2B telecoms. He has held commercial and strategic roles in both private equity-backed and multinational businesses, most recently as chief commercial officer at EXA Infrastructure – owned by investment house I-Squared Capital.
Eight Advisory has an established international telecommunications and digital infrastructure practice serving clients across Europe. In his role as senior advisor, Collins will work closely with Eight Advisory’s teams to provide strategic support on go-to-market strategy, M&A due diligence, post-deal value creation and business transformation initiatives; for both operators and private equity clients.
“I’m excited to join the team at Eight Advisory at such a transformative time for the industry. The sector is evolving fast, and I look forward to supporting clients as they navigate disruption, pursue growth, and respond to the opportunities reshaping the market,” added Collins.
Eight Advisory is an independent consulting firm specialises in transactions, restructuring and transformation. At the start of the year, it also recruited a new director in strategy and operations. Nick Edwards took on the role, specialising in transactions, restructuring, and transformation.
