Bain & Co hired by American publisher Time Inc.

15 March 2012
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Time Inc., the American corporation that publishes more than 130 big magazines such as People and Sports Illustrated, has hired consultant Bain & Company. This has been made public by the CEO of Time, Laura Lang, in an internal memo. The strategy consulting firm will support the publisher with a market assessment of the publishing landscape, which will form the basis of the new strategy of the firm.

Bain Company - Time Inc

In the memo, Laura Lang states the following on the objectives of Bain's support: “We hired Bain & Company to offer further perspective on market and consumer trends as we begin to articulate our strategic plan and roadmap. We need to find areas where we can double down, place big bets and get back on a revenue growth trajectory. We can only accomplish this if we have a very clear assessment of the landscape in which we operate and a cohesive strategy.”