London-based professional services firm haysmacintyre rebrands as HaysMac
Professional services firm haysmacintyre has launched a new corporate identity. The rebrand as HaysMac is said to reference how the firm’s clients and people already refer to it.
HaysMac Managing Partner Natasha Frangos, “We’re excited to be unveiling our new name and new look. At its core HaysMac is a different kind of accountancy firm; a friendly face offering exceptional tax advice and financial know-how, with specialist sector expertise at every level. We are proud of the organic growth and evolution that the firm has achieved in recent years, and it’s time for a fresh identity to reflect better the modern, client-centric, innovative and collaborative principles we place at our core.”
According to Frangos, the firm’s three pillars “For Business. For People. For Good.” – which will now be immortalised as the company’s tag-line – continue to drive HaysMac’s focus, reaffirming its commitment to the success of clients, the empowerment of its people, and a “long-term positive impact are at the heart of what we do.”
Originally launched as haysmacintyre, the London-headquartered firm of chartered accountants and tax advisors, boasts over 550 partners and staff. The new brand also honours HaysMac’s growth trajectory and positive impact, with the firm constantly championing its people throughout their career journeys whilst challenging the status quo in the sector. In five years alone, the firm’s revenue has risen 81%, while headcount has grown 60%, with four new additions to the partnership in 2024.
With business clients ranging from: fast-growth, international tech, media, retail & ecommerce businesses and household names in the hospitality industry; to property developers, hedge funds and wealth managers; leading social purpose organisations; and a broad private client practice catering to the ever-increasing complexity of personal and family wealth tax planning, HaysMac delivers dedicated and specialist support for all its clients, bolstered by intimate sector and market knowledge to help them tackle any challenge head on.
Frangos concluded, “As with many sectors, accountancy is on the cusp of significant change and upheaval, so we’re proud to be in the strong position that we are. Change – whether market developments or new technologies - brings significant opportunities and with our new identity signalling our next phase, HaysMac is energised by the prospect and ready to take this on.”
