Elixirr selected for Peak Performance Project partnership
Global consulting firm Elixirr has announced its partnership with Peak Performance Project. Elixirr will now support the technology and analytics firm to make its sport-centred capabilities more accessible to athletes worldwide.
As sport’s governing bodies look to open up new revenue opportunities, the sporting calendar is expanding on all fronts. But the addition of more teams at Fifa’s Club World Cup, or the Uefa Champions League are not without consequence. They expose the bodies of athletes, which are already pushed to the very limits of possibility, to even more stress – and potentially career-threatening injuries. As a result, demand for organisations which can help elite athletes endure these growing expectations is set to rise.
Founded by Harvard-trained physician Marcus Elliott, Peak Performance Project (P3) is a firm which specialises in data-driven athlete development. The company provides detailed assessments and bespoke development plans designed to extend athletes’ careers and reduce injury risks. To date, P3 has assessed and trained thousands of professional athletes in various pro sports, including the NBA, NFL and MLB, as well as the Olympics – with their proprietary process utilising 3D motion capture and force plate technology to assess performance and help develop tailored training regimens to ensure optimum results.
As it looks to take this technology to clients around the world, however, P3 determined that it needed external support – and brought in challenger consultancy Elixirr for guidance. The resulting engagement has seen Elixirr help P3 through a strategic and instrumental project that transformed the firm’s data management system. The collaboration focused on significantly reducing processing times and automating workflows, which was crucial in ensuring high-quality data.
By integrating a robust and flexible Microsoft Fabric-based data management system, Elixirr asserts that P3 is now “better positioned for continued growth and innovation”, as its system allows for more efficient handling of larger data volumes and seamless integration of new marker-less technologies. At the same time, a release from the firm suggests the project has accelerated the migration of existing data infrastructure elements to the Azure platform – not only improving scalability, but also potential for future optimisation and expansion.
"Elixirr understands our vision to deliver unprecedented insight into human movement and helped us take our capabilities to the next level,” said Dr. Elliott. "The partnership with Elixirr and Microsoft has empowered us to be able to deliver insights more efficiently to teams and athletes around the globe."
With these advancements, P3 can now deliver crucial insights to players and teams, and leagues more quickly, reducing turnaround times for athletes’ assessments from 4-6 hours to under 30 minutes. This enhancement in reach and efficiency supports ongoing growth across various sports disciplines, paving the way for broader applications and improved performance tracking.
Craig Rich, a partner at Elixirr, added, "At Elixirr, sports is an industry we have expertise in and a key part of our culture. It's also a personal passion of mine as well, so we were especially honored to assist P3 in their mission to support even more athletes around the globe. Leveraging Microsoft’s industry-leading technology, our solutions revolutionised P3's data processing capabilities, a strategic shift which serves to streamline their operations and lays a robust foundation for scalability and future growth.”
The move comes at a time when Elixirr is both looking to expand its US wing, and also enhance its sports practice. Elixirr aims to be the fastest-growing consulting firm in the US, pursuing additional targeted capability acquisitions, continued growth in the leadership team, and a strong focus on increasing its digital, data and AI offerings – and its US team more than doubled in size in the last year.
