Enfuse Group builds out data capabilities with IP deal

19 June 2024 Consultancy.uk 2 min. read
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Enfuse Group has acquired the intellectual property from niche data consultancy Truly Intelligent Business.

The deal sees Enfuse Group take over the data services and accelerators from Truly Intelligent Business, which includes offerings such as data strategy, data analytics, data capability assessment, and data governance.

Also included in the takeover include the methodologies 4dDX, a strategic data capability framework for creating data strategies, and Accelerated Data Enablement Architecture (ADEA), a framework that simplifies and accelerates an organisation’s ability to be more data-driven.

Enfuse Group builds out data capabilities with IP deal

“This acquisition marks a significant milestone in our growth journey and the investment is a signal of intent on how we are further building our capabilities in the data, AI, and analytics space,” said Josh Rubin, Chief Growth Officer at Enfuse Group.

The transaction builds on a multi-year partnership – the two companies have worked together on data engagements for some of the world’s most recognisable brands, including The Financial Times and McDonald’s.

“We are very excited to build on the great tools and approaches that Truly Intelligent Business have been so successful with to-date and help further scale these to help a broader set of clients,” Rubin said.

As part of the deal, the founder and director of Truly Intelligent Business, Phil Husbands, will move to Enfuse Group where he now spearheads its Data & AI practice. Husbands brings over 20 years of experience in building data capabilities, having held data leadership roles in numerous large public and private sector organisations.

“I’m delighted that our partnership with Enfuse Group has evolved to this stage, where our data accelerators can now reach more businesses and organisations, and our determined focus on ‘data-driven not data-busy’ will be boosted by the talent and expertise of the whole team at Enfuse Group,” Husbands said.

For Enfuse Group, the deal is its first ever. Founded in 2015, the consulting firm has grown organically to a team of around 55 partners and staff. Specialised in business transformation, the firm has been recognised as a leading consultancy by the Financial Times, Consultancy.uk and the Management Consultancies Association, as well as a leading employer by Great Place to Work.