Accenture acquires creative consultancy The Storytellers

18 October 2023 2 min. read
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Accenture has acquired The Storytellers, a creative change management consultancy, that partners with the C-Suite to develop their narratives and accelerate transformational change. The move will see Accenture strengthen its creative consulting offering, particularly relating to the leveraging of AI to achieve optimised results.

Chris Spencer, CEO of The Storytellers, commented, “People are demanding more human connection and authenticity from leaders as they tackle today’s pertinent issues – including the rise of AI and sustainability. Leaders need a fresh way to motivate people to take action, and bridge the gap between strategy and execution, where many transformations can fail. With Accenture’s expertise and highly respected transformational change capabilities, now is the time to take our business to the next level and join forces to deepen our impact with clients.”   

Founded in 2003, The Storytellers works to help business leaders with a human-centred approach to activate transformations and new business strategies. The firm has partnered with over 200 clients to co-create stories that have helped to realise the benefits of change in organisations. It combines deep expertise in storytelling with facilitation, skills-building, creative communications, and immersive digital and live event production, to help leaders create and deliver a compelling, action-oriented narrative that motivates their colleagues and customers.

Accenture acquires creative consultancy The Storytellers

Acquiring The Storytellers for an undisclosed fee, Accenture hopes to enhance its capabilities in transformational change, and further help clients with articulating and activating their vision and change strategies. The team of professionals will join Accenture’s talent organisation and human potential practice.  

“In 20 years, The Storytellers has built a formidable reputation for helping business leaders accelerate their transformation strategies to thrive in a world of fast-paced change,” said Tim Good, Accenture’s lead for talent organisation and human potential in the EMEA region. “A compelling vision and narrative are now fundamental for driving change, and they bring deep understanding of the transformative power of a story and its role in energising people around a shared ambition. Together, with Accenture’s breadth of consulting and technology services, we will bring an innovative team to C-Suite clients to help them reinvent their business and build resilience for the future.” 

The Storytellers is the latest acquisition Accenture has made to strengthen its capabilities in its the practice. It follows the acquisitions of YSC Consulting in 2022, Cirrus, fable+, Future State and Root Inc. in 2021 and Kates Kesler in 2020.