A.T. Kearney partners with technology startup hub in Berlin

01 April 2016 Consultancy.uk

A.T. Kearney has entered into a strategic partnership with startup seed funder Berlin Technologie Holding. The deal will see A.T. Kearney leverage its industrial expertise and client base to engage with the wide range of technology based startups being fostered by Berlin Technologie Holding.

Technology and its disruptive potential is causing a buzz across a range of industries and business types. Many companies are seeking to innovate new ways of performing transactions, leveraging information and engaging consumers, that break the traditional mould to create additional value. One breed of innovators are technology startup entrepreneurs, whose ideas can be rapidly developed to create lasting – and disruptive – change to the markets their offering affects. Established companies, seeking to access new technologies, have turned to collaborating and sometimes acquiring startups that mesh well with their own efforts or provide bolt-on potential. In a recent A.T. Kearney survey among executives, 90% said it is necessary to build digital expertise, which may require tapping into external resources to do so.

Berlin Technologie Holding (BTH) was founded in 2013 and operates out of Berlin – the city is according to a study released last year one of the globe’s top 10 startup hubs. The Holding and growth investment firm is focused on supporting technology-based startups focused on B2B business models within the Berlin starup ecosystem. The companies identifies strong candidates leveraging mobile, FinTech (a $19 billion industry), enterprise software and IoT, which tend to be well placed for M&A activities from established players and thus provide exit opportunities. The firms’ investments normally range between €500.000 and €3.000.000 per company. 

A.T. Kearney partners with technology startup hub in Berlin 

The Berlin-based startup hub recently announced that it had entered into a strategic partnership with A.T. Kearney, one of the globe’s largest strategy and management consultancies. The deal will create a bridge between corporates and the innovations of startups, setting up a "one-stop-shop” that integrates A.T. Kearney’s industry and implementation expertise with BTH connections within Berlin’s budding startup scene. The connection will be made at the A.T. Kearney Digital Lab in Germany, the firm’s own lab for startup and novel innovation services. Sebastian Schoemann, A.T. Kearney principal in the Digital Transformation Practice, reflects: “We want to facilitate digital ecosystems between corporates and start-ups in the area of connected products and processes as well as digital services.”

“More than ever, traditional companies are facing the challenges of digital transformation to their proven business models,” says Michael Roemer, A.T. Kearney partner; Digital Transformation Practice leader for Europe, Middle East, and Africa; and co-founder of the A.T. Kearney Digital Lab. “With the Berlin technology investor BTH as a new strategic partner, we’ll be able to manage this process even faster and with higher impact.”

The joint offerings of BTH and A.T. Kearney, will according the partners, better position startups to scale-up and ultimately beat the odds in a highly competitive environment. The chances remain slim though – data from Deloitte shows that 50% of new enterprises fail before their fifth year of revenue, with only 1 out of 200 surviving enterprises able to become a scale-up.


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Grey Consulting and Makerversity announce strategic partnership

05 April 2019 Consultancy.uk

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”