dxw helps BFI launch new blogging platform
The British Film Institute has been working with Leeds-based digiital agency dxw on the design, build and hosting of its new blogging platform. The launch of the blog comes as part of its ten-year strategy and commitment to being ‘digital-first’.
Founded in 1933, the British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the UK. The BFI uses funds provided by the National Lottery to encourage film production, distribution, and education.
As the UK’s lead organisation for film, television and the moving image, the BFI recently launched a 10-year programme to adopt its offerings for the digital age. The strategy, named Screen Culture 2033, aims to deliver a fresh approach to benefitting the public and industry through to the BFI’s centenary year. Among other ambitions, it will aim to transform the BFI’s relationship with audiences across the UK, advocate the value of newer traditions of story-telling – including video games and interactive work – and offer up digital delivery of cultural programmes via BFI+, the streaming service aimed at expanding access to film-culture across the country.
To support the BFI’s Screen Culture 2033 project, the organisation has also launched a new blogging platform, which will provide a transparent window into the strategy’s delivery. For the blog’s administrators the platform is easy-to-use and streamlines the content management process, helping to put the needs of users first and promote accessibility, and offer a way for the BFI to engage with audiences across the UK.
Neil Williams, Executive Director of Technology and Transformation at the BFI, commented, “Our people are our greatest strength. BFI staff are generous and enthusiastic subject matter experts, who actively want to connect their work with a wider community. We think a blog is the perfect platform for the people who work at BFI to share their knowledge and passion with BFI audiences. Giving us the opportunity to tell our stories, start conversations and bring people and communities closer together.”
Developed by dxw, based in Leeds, the self-contained blog has been built on the same platform the Government Digital Service has been using since 2013 to host blogs across government. The blog is already live, and regular updates and posts will commence on the platform in May 2023.
Alex Farley, Head of GovPress at dxw, added, “Whether you watch TV or film or play video games, we all experience screen culture in our daily lives and we’re excited to be working with the BFI as it embarks on its new 10-year strategy. At the centre of this project is an innovative, diverse and digital organisation with creative storytelling at its heart. Working with the BFI digital team we have created a space where the staff and contributors can think freely and share their passion for moving image generously with BFI audiences.”
dxw is an employee-owned digital advisory firm. The consultancy works with organisations in the public and charity sectors that are committed to improving people's lives, helping them to develop digital strategies, build their own digital capability, and research, design and operate better services.
