Analysys Mason adds two partners to boost European growth

03 November 2022 2 min. read
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Ethemcan Bakirlioglu and Giovanni Parenti have joined Analysys Mason as partners. The management consultancy focuses on telecoms, media and technology, and the pair will help it expand its offering across Europe.

“I am delighted to welcome two new partners to Analysys Mason, further expanding our skill set and deepening our geographical coverage to serve existing clients and give new clients the benefit of Analysys Mason’s deep domain knowledge,” commented Bram Moerman, Global CEO of the firm.

Headquartered in London, Analysys Mason also operates from offices in Cambridge, Manchester, Dublin, Bonn, Dubai, Hong Kong, Kolkata, Lund, Madrid, Milan, New Delhi, New York, Oslo, Paris, Singapore and Stockholm. The global consultancy brings expertise together across four practices: strategy; transaction support; business transformation; regulation and policy.

Ethemcan Bakirlioglu and Giovanni Parenti - Analysys Mason

Ethemcan Bakirlioglu will help Analysys Mason grow its expertise into a new market, with the former Bain & Company Associate Partner being based in Istanbul, Turkey. Having previously been a senior member of Bain’s international telecoms, media and technology (TMT) practice, he has a strong commercial strategy and transformation background, helping leading companies to find new growth and profit. He was also previously a Director with PwC’s strategy wing Strategy&.

Looking ahead, Bakirlioglu will help drive forwards Analysys Mason’s work in sub-continental Asia, Middle East, and North Africa, and will lead the firm’s continued expansion in Turkey and Central Asia.

Speaking on his new challenge, Bikirlioglu said, “I am very excited to be joining Analysys Mason to lead the growth of the firm in the region. I have been impressed by Analysys Mason’s intense focus on creating extraordinary results for its clients, its entrepreneurial spirit, and highly talented people who share a passion for TMT. Together we will continue to deliver lasting client impact.”

Giovanni Parenti meanwhile joins Analysys Mason’s Milan office from Italian specialist consultancy Strategic Management Partners. There, he led the TMT and Innovation practice, delivering a range of strategy, transformation and change management projects. Previously Parenti also held various executive roles at WarnerMedia.

Parenti will now head up the firm’s Milan outpost.

“I am excited to join Analysys Mason, helping support our partners in fostering their innovation goals. I am impressed by the multi-sector competencies and talents in Analysys Mason and by the power to enable synergies. Italy has always been a key market in terms of innovation in TMT and in other sectors, and we will continue to boost the transformation process” added Parenti.