Bain names Bill Neuenfeldt head of Americas region

10 February 2016

Management consultancy Bain & Company has appointed Bill Neuenfeldt, a nearly 20-year veteran of the firm, as its new regional managing director for its Americas region. Neuenfeldt, who will continue to be based in New York, succeeds David Johnson, who remains active within the firm.

Bill Neuenfeldt joined Bain & Company in 1997. Prior to that, he served as a captain and program manager for advanced technology programs in the United States Air Force. During his nearly two decade tenure at the consulting firm he has held several leadership roles, including management roles in the firm's Telecommunications, Media &Technology (TMT), Strategy and Private Equity Practices, where he advised clients on a variety of strategic and operational issues. Most recently he also served as managing partner of Bain's New York office, one of the firm's largest hubs globally, from 2009 to 2015.

Under his direction, the New York office experienced a period of robust growth, both in terms of numbers, but also in terms of diversity – female consultants for instance now make up more than half of the New York consultant team. In the light of the industry average a notable performance, with in particular the strategy consulting segment wherein Bain operates (across the board) still dominated by males.

Bill Neuenfeldt, Paul Meehan and Dale Cottrell, Bob Bechek

In his new role, Neuenfeldt will oversee the firm's strategy and operations in both North and South America. He will also work closely with his counterparts Paul Meehan and Dale Cottrell, who lead Bain's Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC) regions respectively. Neuenfeldt will report into Bob Bechek, Bain’s global CEO, who has been at the helm of the firm since March 2012 when he replaced Steve Ellis.

Neuenfeldt’s predecessor, David Johnson, who served as Bain's first America's regional managing director, is rotating out of the role. He will remain with the consultancy, dedicating more time to client service in Financial Services Practice, while also taking point for a number of firm-wide opportunities. “We thank Dave for his unwavering commitment to our clients, his unparalleled leadership and extraordinary dedication to our people,” says Bechek.

Commenting on Neuenfeldt’s new challenge, Bechek says “Bill is one of Bain's most esteemed leaders and trusted advisors among both clients and colleagues. He embodies the firm's culture of maintaining a keen focus on helping our clients achieve real results while supporting and investing in each other's professional development.”

Bill Neuenfeldt holds a MBA from Harvard Business School with high distinction as a Baker Scholar. He graduated with both an undergraduate degree in engineering and an M.S. in aeronautics and astronautics from Stanford University.


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Accenture's Rothco installs new Executive Creative Director

24 April 2019

Jen Speirs is set to take over from Alan Kelly as the Executive Creative Director of Accenture Interactive-owned agency Rothco. Speirs arrives as Kelly takes up the role of Chief Creative Officer at the firm.

Rothco is a full-service creative agency based in Dublin. Founded in 1995, the firm contains more than 150 strategic, creative, technology, design, project management and production professionals located in Ireland’s capital city. The agency strategically plans, designs and produces powerful communications campaigns across Europe for numerous iconic brands, including Tesco, Heineken and Lyons. Internationally recognised for its prowess in the sector, Rothco notably found success at the Cannes Lions awards in both 2015 and 2016.

Such success inevitably drew the eye of Accenture during its extended spending spree to strengthen its digital design and advertising offerings, housed under the Accenture Interactive moniker. A year after purchasing Rothco, Accenture Interactive has since continued this push into the advertising space, acquiring New York and London-based agency Droga5 earlier this month, and adding illustrious clients such as HBO, Amazon and The New York Times to its roster of clients. Despite its purchase, Rothco has also been undergoing its own period of change, however.

With the news that long-term incumbent Alan Kelly had won a promotion from his position as Executive Creative Director (ECD), the agency commenced a hunt for his replacement. Kelly joined Rothco nine years ago as a Copywriter, and has now worked his way up to the role of Chief Creative Officer. Assuming that office, he will pass on his previous role to Jen Speirs, who exits BMF Australia, relocating half way around the world to fill the vacancy.

Accenture's Rothco installs new Executive Creative Director

Speirs was appointed BMF’s Deputy Executive Creative Director in March 2018, having joined BMF as a creative director in 2016 from her previous role at Foxtel, where she was a Freelance Creative Director. Following her arrival at BMF, she worked across brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency, while her work has picked up awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia. Speirs also worked at DDB Sydney as Creative Director for six years, with clients such as Telstra, Lipton and Johnson & Johnson.

Commenting on her new challenge, Speirs said, "When I look at a lot of Rothco's work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft… So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”

Remarking on Speirs’ arrival, Kelly added, "I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores. Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin's weather is pretty much the same as Sydney's – hopefully, she hasn't fact-checked this yet."

Related: Accenture's push into the creative sector is an identity crisis.