Bill Scott heads up Accenture Interactive in UK & Ireland
As Accenture continues to build its Interactive brand, it has named a new head of the organisation in the UK and Ireland. Bill Scott takes on the position, following the exit of Ben Bilboul.
Since its launch in 2009, Accenture Interactive has continued a campaign of rapid expansion, with organic growth supplemented by a hefty acquisition drive in the creative sector. Purchases such as Fjord, Karmarama, The Monkeys, SinnerSchrader and Droga5 having kept the company expanding at break-neck speed – recording the highest worldwide revenue of any digital agency network since 2020, when it brought in more than $10.6 billion.
Accenture Interactive has until recently been led by Ben Bilboul in the UK and Ireland. However, the long-standing CEO of Karmarama and Accenture Interactive Managing Director departed earlier in 2022.
While Bilboul is not currently moving to another agency, Campaign Live reported that he felt his "work is done" at Karmarama.
In the wake of his exit, Accenture Interactive has been working to source a successor. Stepping into the role is a head of another of the organisation’s acquired entities: Bill Scott.
The London CEO of Droga5, Scott takes on the role as Managing Director for Accenture Interactive in the UK and Ireland alongside his present role. He has been part of Droga5’s London management team since 2016, alongside Chief Strategy Officer Dylan Williams, and Chief Creative Officer David Kolbusz.
An Accenture spokesperson said of the news, “Bill Scott, CEO of Droga5 UK will take on a broader role, assuming additional responsibilities, overseeing all of Accenture Interactive’s creative agencies in the UK and Ireland, which include Karmarama and Rothco.”
Prior to life with Droga5 London, Scott was Group Managing Director of Grey Group. Having commenced his career at Saatchi & Saatchi in 1996, he also held roles with Bartle Bogle Hegarty, before departing in 2012.
Founded in 2006 in New York, Droga5 launched its London outpost six years before its acquisition by Accenture. In 2019, it was announced that it was part of Accenture’s plans to house all of its London agencies in the same office, as it sought to foster a coveted ‘holistic approach’ to marketing services.
