Elixirr consultants cycle to Lapland for ITV Text Santa

16 December 2015 Consultancy.uk

The Elixirr Foundation, and the firm’s participating staff, are supporting this year’s edition of ITV Text Santa. Elixirr consultants will cycle the distance from London to Lapland in shifts, with the money raised from their charitable cycle going to this year’s Santa nominated charities of Macmillan Cancer Support, Make-A-Wish and Save the Children.

The Elixirr Foundation was formed by Elixirr, a London-based consulting firm, in March 2014 to support charities along three key pillars: Education, Entrepreneurship and Technology. The firm further takes a local approach to offering charity support, thereby seeking to enrich the quality of life of the communities in which the firm operates, by providing time, financial support and pro-bono services. This may include strategic advice for not-for-profit organisations, volunteer days* as well as fundraising events. The firm aims to provide their resources in terms of donations and expertise, but also with the intent of empowering the organisation for whom they work.

Elixirr will cycle fron London to Lapland

The consultancy has so far provided support to several charity organisations, including Save the Children, SHINE and CGIAR. The firm, for instance, helped Save the Children improve their core competencies by introducing a more cost effective and functioning approach to managing its international operations, allowing the charity to deliver their services to children in a sustainable manner. In the case of CGIAR, Elixirr consultants worked with the client to develop a compelling case to invest in shared services (both in terms of performance and financial benefits) as part of CGIAR’s wider goal to boost transparency and accountability for its $1 billion per year operating budget.

Other recently conducted pro bono engagements include providing mentoring support to underprivileged school and university students in South Africa, providing support at a homeless shelter and helping young entrepreneurs through mentoring and careers workshops.

ITV Text Santa
As part of the Foundation’s work, Elixirr has decided to support ITV Text Santa, an annual charity initiative set up in 2011 by ITV to support UK-based charities during the Christmas period. Now in its fifth year, ITV Text Santa has so far raised over £21 million for 20+ charities. Funds are received through a number of channels, including people texting in donations, a 24-hour live broadcast, merchandising, as well as third party sponsors and fundraising activities by organisations

Elixirr consultants training for ITV Text Santa 2015
Elixirr consultants training for ITV Text Santa 2015.

Participating consultants from Elixirr will cycle the distance from London to Lapland, in shifts over 12 hours – between 8am - 8pm on 16th December. Money raised from donations by those taking part in the journey will go to the Macmillan Cancer Support, Make-A-Wish UK and Save the Children – this year’s selected charities by ITV. So far Elixirr has raised around £1,700 of the £5,000 target.

* Elixirr advisors receive two volunteer days each year to support charitable causes.


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Travel firm hosts consultancy marathon to raise money for charity

19 March 2019 Consultancy.uk

A communications consultancy has announced it will perform a ‘consulting marathon’ to raise money for a charity based in Africa. SEO Travel will offer a 12-hour consulting surgery to as many small travel businesses as possible, while raising money for the cause.

SEO Travel has been helping travel companies improve their online presence since 2011. The firm works with a wide range of global travel brands who it helps develop brand visibility online through SEO, social media, PR and other techniques. Based in Ilkley, West Yorkshire, the firm works to create engaging campaigns that increase brand awareness and drive more business and sales in a sustainable way.

The professional services firm has announced that as of the 21st of March, it will be offering these services to small travel businesses as part of a charity fundraising drive. The session will last 12 hours straight, and offers the chance for a 30-minute session, which travel companies can sign up for at the SEO Travel website. The marathon session will help small travel businesses which wouldn’t usually be able to afford a respectable and trustworthy agency’s advice.

Travel firm hosts consultancy marathon to raise money for charity

As well as helping small businesses, the event is also being used as an opportunity to raise money for charity, with SEO Travel donating to Tanzanian safari charity ‘Care with a View’ for each person that signs up, as well as asking businesses taking part to make a small donation of £10 themselves. The event will run from 8am to 8pm UK and is open to anyone around the world.

It will run by SEO Travel founder Tom McLoughlin, bringing more than 10 years of experience to the table. He explained, “I’ve got the team here on standby to order pizzas and bring me Tangfastics on demand throughout the day!”

According to Mcloughlin, while there is a lot of marketing advice on the internet, the volume of information is so high that it's impossible for small firms to tell what will help and what will hurt their company. He concluded, “With the ‘Charity Travel Marketingathon Bonanza’ we want to take away the part of not knowing so these businesses can go away with clear, actionable tactics that will help grow their business.”

Related: Charity football cup sees Hays consultants raise £3,000 for Action for Children.