EyeEm and BCG partnership clicks on quality photos

11 December 2015 Consultancy.uk

EyeEm and BCG’s partnership has been highly successful for both the EyeEm photography community and meeting the sought after quality at scale required for BCG.com’s visual branding. In a recent ‘BCG Partner Series’ video blog, Florian Meissner, Co-Founder & CEO of EyeEm, reflects on the relationship so far.

EyeEm is a community and marketplace for photography. The platform provides talented photographers the possibility of having their photos discovered, and offers a convenient way to sell their photographs. The Boston Consulting Group (BCG) is one of the globe’s largest management consulting firms, renowned for its cutting-edge strategy and business advisory services. In a search to add some novel flair to its image library, the firm set out on a search for talented photographers whose work captures the authentic moments and relationships that make business personal and life-changing.

EyeEM x BCG

To facilitate this search, BCG has struck a deal with EyeEm earlier this year to create images that “convey the modern and unconventional way that BCG challenges established thinking and provide a unique point of view together.” Winners from the first winning photo ‘mission’ were announced around halfway through the year.

The partnership creates a space for users to be discovered, while at the same time allowing their creativity to generate images that are both unique and authentic – providing BCG with images of quality at scale for their branding needs. “What we bring to the table at EyeEm is a global community of photographers,” explains Florian Meissner, Co-Founder & CEO of EyeEm. “That can help you really define your visual language in a new way.”

The two partners recently released a video discussing the mutual benefit of the partnership, which Meissner describes as an “incredible journey where BCG has partnered with us on so many levels it is a total new way for BCG to look at content creation and it is really exciting to think where this could actually go next.”

The process
“The whole process has been amazing to see, it started with the creation of mission where BCG worked with our team to translate the business themes that they had into visual themes for our photographers,” explains Meissner. “What struck me was how BCG was willing to abandon the conventional ways to source photography, by empowering the EyeEm community and trusting us to come up with the right imagery. This partnership presented a huge opportunity to give our users a global stage to showcase their work.”

According to the partners, the strength of the partnership comes from a “united goal to create a unique visual style to reflect the BCG brand. We're proud to partner with EyeEm to define our visual language in a new way.”

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Grey Consulting and Makerversity announce strategic partnership

05 April 2019 Consultancy.uk

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”