Deloitte names Ben Perkins as UK CMO

25 January 2022 2 min. read
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The UK wing of Deloitte has appointed Ben Perkins as its Chief Marketing Officer. He also becomes a leader in the professional services giant’s Clients and Industries practice.

Pauline Biddle, Managing Partner for Clients and Industries at Deloitte, remarked, “Our brand is built by people; clients and teams who believe Deloitte can make a difference on the things that matter. Ben has a strong understanding of this powerful purpose and unique market positioning, bringing significant experience to our future campaigns. This will inspire more people to work with Deloitte in order to make a positive impact on businesses and communities across the UK.”

A global network spanning 150 countries and territories, Deloitte employs more than 20,000 people across the UK alone. Among these employees, the firm has a team of more than 350 people dedicated to its brand, marketing, communications and client relationship development in Britain.

Ben Perkins, Chief Marketing Officer, Deloitte

In his new role, Ben Perkins will head up this team – building Deloitte’s UK marketing strategy, and working to expand the firm’s in-house creative agency, 368. Commenting on the news, Perkins said he was looking forward to adding to the latest chapter in Deloitte’s 175-year history, especially as the firm “is recognised as the world’s most valuable commercial services brand.”

Perkins continued, “Today, our expertise spans every sector, addressing issues such as the climate crisis, regional growth and planning for a digital future. Creating new campaigns to tell stories of how Deloitte is sparking change will encourage new talent to work for us, new clients to work with us, and new initiatives to launch that will serve businesses and society for the long-term. I’m looking forward to reinforcing Deloitte’s powerful brand, creating striking campaigns to compel and inform business leaders, communities and our people across the UK.”

Having been with Deloitte for nine years, Perkins most recently led Deloitte’s insight and marketing teams for the consumer industry, covering the automotive, consumer packaged goods, retail, transportation, hospitality and services sectors. Prior to joining the firm, meanwhile, he was previously was Global Director of Research at market intelligence agency, Mintel.

Annabel Rake will continue in her role as CMO of Deloitte across North and South Europe. Speaking on Perkins’ appointment, she noted he has “a clear vision for how we continue to elevate our brand, and I look forward to working with him to help strengthen our marketing approach across North and South Europe.”