EY launches new offering dedicated to Qualtrics consulting services

12 October 2021 Consultancy.uk 4 min. read

Big Four firm EY has rolled out a new competency to help clients use Qualtrics to develop and transform experience management across brand, employees and customers. According to Vijay Nidumolu, working with Qualtrics, EY teams have “helped businesses optimise people, customer and brand experiences by providing best-in-class experience management solutions and practices.”

The EY Americas Qualtrics Experience Management Leader went on, “As companies increasingly prioritise experience management strategies for customers and employees, the addition of the EY Experience Management competency will build on these capabilities to advance their transformations.”

Qualtrics is web based software that allows the user to create surveys and generate reports without having any previous programming knowledge. The platform allows companies to improve the flow of feedback on matters such as customer and employee experience. Qualtrics enables clients to do surveys, polls and other modes of garnering feedback, using a variety of distribution means – while results can be viewed in reports and can be downloaded.

As organisations embark on their own experience transformation journeys, EY has announced the launch of an EY Qualtrics Experience Management competency. The new service will help companies drive end-to-end solutions – from strategy, to design and enablement, to implementation – using EY Qualtrics’ experience management technology.

EY launches new offering dedicated to Qualtrics consulting services

Commenting on the news, R.J. Filipski, Global Head of Ecosystem, Qualtrics, said, “Experience management is becoming as fundamental to business success as CRM or HR systems. Organisations are investing in experience management at record scale to take real-time action and deliver incredible experiences for their customers and employees that impact the bottom line. Our expanded collaboration with EY will accelerate the work we’ve already accomplished together to help organizations build experience-based strategies in the future.

According to a release from EY, the use of  EY Qualtrics’ experience management technology can help sharpen organisations’ listening ability, and bridge the gap between the experiences that employers think they are delivering to their employees, and what their people are actually receiving. For example, a global survey by Forrester Consulting on behalf of the EY organisation, Qualtrics and SAP SuccessFactors, found that 78% of HR leaders surveyed agreed that employee experience was an important factor that impacts the organisation’s ability to deliver on business objectives.

With the expansion of EY’s Qualtrics services, organisations can leverage EY Consulting and delivery services to implement Qualtrics’ Experience Management technology across multiple business functions, such as marketing, sales, IT, suppliers, HR, and support market research and brand projects. The competency approaches its transformation work with a cross-functional team, comprised of EY People Advisory Services teams, customer strategy resources and technical analysts from the EY Neurodiversity Center of Excellence (CoE).

Qualtrics Application

EY’s knowledge of Qualtrics has already boosted efforts of governments and businesses across the world, as they look to address the pandemic. Leading organisations in the US and EMEIA have deployed the collaborative offering to help in the fight against Covid-19.

When the Covid-19 pandemic hit, EY, Qualtrics and SAP teams worked together to help meet the urgent and critical needs of governments globally. One year on, meanwhile, government and health officials are finding these offerings are saving time, increasing response rates and helping people get vaccinated.

Hanne Jesca Bax, EY EMEIA Markets & Accounts Leader and EY Global SAP Executive Sponsor, stated, “Through this collaboration, SAP, Qualtrics and EY teams have developed effective contact tracing and vaccine management and distribution solutions that, coupled with EY implementation support skills, help governments and businesses maintain their operations and prioritize the safety of their people and customers.”