Capgemini wins six-year partnership with Ryder Cup
Following this inaugural year as a Worldwide Supplier to this year’s Ryder Cup, Capgemini's status will elevate to Worldwide Partner for the coming three tournaments. Its digital transformation capabilities will help to enhance the Ryder Cup for its fans and organisers.
First established in 1927, the Ryder Cup is a biennial men's golf competition between teams from Europe and the US. The 43rd Ryder Cup Matches were held in the US in late September 2021, on the Straits course at Whistling Straits, Haven, Wisconsin. Going into the tournament, Europe was the holder of the Ryder Cup after its win over the US in 2018 at Le Golf National. However, after fielding its youngest team in its history, the US was rewarded for giving youth a chance by regaining the Ryder Cup with a record 19–9 victory.
The next Ryder Cup will take place in 2023. The tournament will be a first, with Italy playing host to the Ryder Cup at newly revitalized Marco Simone Golf & Country Club, built only 10 miles outside the city of Rome. It will be the first time the Ryder Cup has been staged in Italy.Meanwhile, in its new capacity, Capgemini will also support the 2025 Ryder Cup in Farmingdale, New York, and the 2027 Ryder Cup in County Limerick, Ireland,
Aiman Ezzat, Chief Executive Officer of Capgemini said, “At Capgemini we share the values of golf and its premiere team competition, the Ryder Cup, an incredible international event and great opportunity for the Group. I am thrilled that Capgemini will bring its deep expertise in technology to the world of golf for the first time in 2021 and for the coming years. This new long-term, worldwide partnership reflects the international breadth and diversity of the Capgemini Group and what international teams, comprising top talent, can accomplish when working together toward a common goal.”
Capgemini already featured prominently in its new role at Whistling Straits during the 2021 tournament. It will now look to provide technical support and transformational solutions to the PGA of America and Ryder Cup Europe throughout the course of the six-year sponsorship. With almost 300,000 team members in 50 countries, including well-established operations across Ryder Cup host countries in the US and Europe, Capgemini will promote the Ryder Cup across all its international locations to further grow a diverse global fanbase.
After the PGA of America and Ryder Cup Europe announced the six-year partnership with Capgemini, Guy Kinnings, the European Tour’s Deputy Chief Executive, noted, “The Ryder Cup is a truly global sporting event which connects people around the world so we are delighted Capgemini, a global leader in the technology industry, will be part of our commercial family for the next four editions, including as a Worldwide Partner from Rome onwards. Technology plays such an integral role in a modern Ryder Cup and Capgemini’s innovation and expertise in this area will unquestionably enhance our ability to successfully deliver one of the world’s most watched sporting contests.”
The Ryder Cup announcement comes on the heels of Capgemini becoming a Worldwide Partner of Rugby World Cup France 2023 and joining World Rugby as its Digital Transformation Partner. The firm will also help grow the profile of the showpiece tournament in France in 2023.
