Good Innovation supports creation of charity payroll solution

Five UK charities have collaborated to create WeAreGoodGiving, a business designed to increase the accessibility and uptake of payroll giving. Consultancy Good Innovation brought the charities together to launch a new payroll donations service.

Founded in 2011, Good Innovation is a professional services firm specialising in supporting the third sector. Part innovation consultancy, part start-up builders, part venture studio, the London based company partners with purpose-led organisations to create, test and incubate new ways to deliver both their missions and raise funds.

Since its launch, it has spun out four businesses. The latest in WeAreGoodGiving, which aims to “double the number of UK payroll givers and raise an additional £150 million for charities by 2030.”

Digital entrepreneur Richard Packman, who is Managing Director of WeAreGoodGiving, said, “Giving through payroll is the most tax efficient way for employees of any company to donate to any charity of their choice. Yet over 80% of companies don’t offer it, just 4% of UK employees do it, and most don’t even know about it!  We will put payroll giving back on the map, drive a huge amount of new income for charities and enable employees of any size business to support the causes they care about in the most efficient and convenient way.”

In order to create WeAreGoodGiving, Good Innovation has collaborated with five UK charities: Barnardo’s, Crisis, The Royal British Legion, RNIB and WaterAid. Each charity will take an equal share in the business and “use a technology-led approach to reach new and untapped audiences”. The charities aim to pool their insight and expertise to provide a service that can benefit all charities, employers and employees.

Dwindling donations and a fall in state funding have pushed many such groups to the brink in recent years. As the coronavirus crisis sees organisations having to do even more with less, the revenue drummed up by payroll contributions could well prove a lifeline to many UK charities.