EY renews Tate sponsorship partnership for 3 years

09 October 2015 Consultancy.uk

Professional services firm EY and Tate will continue their partnership for a further three years after three successful exhibitions. EY’s sponsorship saw 700,000 people attracted to Tate exhibitions and further supports branding Britain through art.

In 1897, gallery Tate opened its doors, displaying a collection of British work to the public. More than a century later the organisation has four major sites and displays a wide range of British and international art from 1500 AD to the most contemporary, holding more than 70,000 artworks. Admission to the Tate Briton, Tate Modern and Tate Liverpool are free, while Tate St Ives charges a small admission fee.

One way that Tate is provided with funds for exhibitions is through partnerships. In 2013, Tate and professional services firm EY entered into a sponsorship partnership. Through the partnership three exhibitions, attracting more than 700,000 visitors, were realised across the Tate galleries.  

EY renews Tate sponsorship partnership

The Big4 firm and Tate are extending their current three year arts partnership for a further three years. This time new exhibitions will be sponsored at both the Tate Modern and Tate Britain from 2015 to 2018. The influence behind the continuation of sponsorships of exhibition by EY, according to the consulting firm, is that the continued dissemination of the arts is important to the ‘brand Britain’.

From September 2015 until January 2016, the Tate modern is hosting EY’s sponsored ‘The World Goes Pop’ exhibition. This exhibition show turns the tradition story of Pop art on its head, with a myriad of different cultures examined for their contribution to the phenomenon. In 2016 another exhibition will be hosted at the Tate Modern on international perspective on modern art.

Steve Varley, Chairman and Managing Partner for EY UK and Ireland, says: “This unique relationship is a true example of how EY uses its investment and expertise to team with other organisations that share our purpose. We have made a real difference, delivering on our shared agendas of promoting the importance and value of diverse perspectives and cultures, fostering entrepreneurial spirit, and contributing to the growth of the UK economy. The arts and the services sector can make a significant contribution to building brand Britain and I am delighted our relationship has been renewed.”

Nicholas Serota, Director of Tate, adds: “The World Goes Pop is the kind of ambitious project that takes a great deal of support, and EY’s partnership with Tate has helped us bring it to fruition. Over the past three years the shows they have supported have reached huge audiences but also made major contributions to scholarship. We are delighted that EY have renewed their relationship with us so we can continue to work on such pioneering exhibitions for years to come.”



Grey Consulting and Makerversity announce strategic partnership

05 April 2019 Consultancy.uk

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”